The Perfetta Line by Ballerini Provides Maximum Comfort & Style
Laura McQuarrie — April 29, 2014 — Fashion
References: ballerinishoes.br & kickstarter
Ballerini calls its Perfetta ballerina flats "the world's most comfortable ballerina flats" and they sure don't skimp on style either, which could really make them the most perfect flat, since there's usually a compromise on one or the other.
As much as flat shoes are supposed to be sensible, there's usually a breaking-in period where you're plagued with blisters, calluses, bandaids and feet that hurt. Ballerini's Perfetta line is specifically designed with padded lining and insoles, a flexible sole and extra support on stress points to prevent this.
Normally, ballerina flats of this quality would retail for $150, but they are now being offered as hand-signed editions on Kickstarter at a wholesale price. With its crowdfunding campaign, Ballerini will be able to launch production of the Perfetta line and establish itself as a company in Sao Paulo.
As much as flat shoes are supposed to be sensible, there's usually a breaking-in period where you're plagued with blisters, calluses, bandaids and feet that hurt. Ballerini's Perfetta line is specifically designed with padded lining and insoles, a flexible sole and extra support on stress points to prevent this.
Normally, ballerina flats of this quality would retail for $150, but they are now being offered as hand-signed editions on Kickstarter at a wholesale price. With its crowdfunding campaign, Ballerini will be able to launch production of the Perfetta line and establish itself as a company in Sao Paulo.
Trend Themes
1. Sensible Ballerina Flats - Opportunity for the development of more comfortable and stylish ballerina flats that prioritize comfort without compromising style.
2. Hand-signed Editions - Disruptive innovation opportunity to offer personalized and limited edition products with a unique value proposition.
3. Crowdfunding Campaigns for Fashion - Growing trend of using crowdfunding platforms to launch and establish fashion brands and products.
Industry Implications
1. Footwear - Opportunity for footwear companies to innovate and develop more comfortable and stylish ballerina flats.
2. Fashion - Opportunity for the fashion industry to explore personalized and limited edition product offerings with unique value propositions.
3. E-commerce - Growing trend of using crowdfunding platforms highlights the disruptive potential of e-commerce in the fashion industry.
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