Stephen Morris Photographs Impossible Scenes
Tisah Tucknott — June 28, 2009 — Fashion
Stephen Morris is an extraordinary photographer who can capture the most impossible moments.
The pictures in the gallery explore Stephen Morris’s balance-capturing abilities as he places people precariously on chairs and on ladders.
Using friends as the people in his shots, Stephen Morris fools around taking pictures in backyards and his friends’ houses.
Implications - The idea of being above the natural laws that bind every human has always intrigued consumers. Brands that appeal to the quest to explore and fantasize superhuman powers will inevitably strike a chord with consumers. If you associate your product with the notion of invincibility, you could boost interest in your product and perhaps get a leg up on the competition.
The pictures in the gallery explore Stephen Morris’s balance-capturing abilities as he places people precariously on chairs and on ladders.
Using friends as the people in his shots, Stephen Morris fools around taking pictures in backyards and his friends’ houses.
Implications - The idea of being above the natural laws that bind every human has always intrigued consumers. Brands that appeal to the quest to explore and fantasize superhuman powers will inevitably strike a chord with consumers. If you associate your product with the notion of invincibility, you could boost interest in your product and perhaps get a leg up on the competition.
Trend Themes
1. Balance-challenged Photography - There is a trend of photographers pushing the limits of balance in their shots, which could create opportunities for equipment or software that assists in capturing such shots.
2. Fantasizing Superhuman Powers - Consumers are intrigued by the idea of defying natural laws, creating opportunities for brands that appeal to this desire to boost interest in their products.
3. Informal Photography for Fun - The trend of friends capturing candid, informal shots of each other offers opportunities for apps or software that enhance the social aspect of photography.
Industry Implications
1. Photography Equipment - As photography becomes more creative and challenging, there is a potential for disruptive innovation in equipment that assists in capturing difficult shots like those involving balance.
2. Consumer Brands - Brands that tap into the desire for superhuman powers can differentiate themselves from the competition and capture consumer interest.
3. Photography Apps - Apps or software that facilitate the sharing and enhancement of candid, informal photos among friends could disrupt the social aspect of photography.
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