Baileys Vanilla Mint Shake Creates Green-Hued Recipes
Michael Hemsworth — February 4, 2023 — Lifestyle
The Baileys Vanilla Mint Shake liqueur has been launched as a limited-edition Irish cream liqueur perfect for consumers to pick up for St. Patrick's Day when looking to craft some themed desserts and recipes.
The product features a minty flavor profile that's balanced with vanilla and just a touch of chocolate that's perfect for mixing in a number of different ways. Arriving in the US, the product is priced at $24.99 and is great for adult milkshakes to encourage consumers to have a bit of fun during the holiday celebration.
SVP of Whiskies and Liqueur at Diageo North America Sophie Kelly commented on the Baileys Vanilla Mint Shake liqueur saying, "We are absolutely thrilled to provide a new delicious indulgence for everyone’s annual celebrations. St. Patrick’s Day is always a time when people come together to have a bit of fun and toast to the Emerald Isle, and we hope this year it’s with the decadent Baileys Vanilla Mint Shake.”
The product features a minty flavor profile that's balanced with vanilla and just a touch of chocolate that's perfect for mixing in a number of different ways. Arriving in the US, the product is priced at $24.99 and is great for adult milkshakes to encourage consumers to have a bit of fun during the holiday celebration.
SVP of Whiskies and Liqueur at Diageo North America Sophie Kelly commented on the Baileys Vanilla Mint Shake liqueur saying, "We are absolutely thrilled to provide a new delicious indulgence for everyone’s annual celebrations. St. Patrick’s Day is always a time when people come together to have a bit of fun and toast to the Emerald Isle, and we hope this year it’s with the decadent Baileys Vanilla Mint Shake.”
Trend Themes
1. St. Patrick's Day Liqueurs - Introducing flavored liqueurs for special occasions can attract seasonal customers and drive sales.
2. Adult Milkshakes - Creating mixable liqueurs can encourage adult customers to experiment with cocktails and expand product reach.
3. Limited-edition Products - Releasing limited-edition products can cultivate brand loyalty and incentivize customers to make purchases before they disappear.
Industry Implications
1. Alcoholic Beverages - Introducing festive flavored liqueurs can increase seasonal sales for distilleries and liquor stores.
2. Hospitality - Creating themed cocktails using seasonal and limited-edition liqueurs can drive traffic to bars and restaurants during special events.
3. Food and Beverage - Featuring limited-edition liqueurs in St. Patrick's Day desserts and recipes can attract customers to try new and unique products.
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