Boston's Market's BAE-by Back Ribs Bouquet is Here for Valentine's Day
Katherine Pendrill — February 9, 2020 — Marketing
References: prnewswire & brandeating
If you're looking for a way to surprise your sweetheart this Valentine's Day, consider Boston Market's BAE-by Back Ribs Bouquet—just make sure your date isn't a vegetarian first.
The limited-edition BAE-by Back Ribs Bouquet is a meaty treat created by Boston Market. The idea is that instead of a dozen roses, consumers can gift a dozen Baby Back Ribs. And these aren't just any ribs. The BAE-by Back Ribs Bouquet consists of Boston Market's slow-cooked and seasoned ribs, smothered in Sweet Baby Ray's Hickory Barbecue Sauce. The unorthodox bouquet can be found at all Boston Market locations nationwide on February 14th, while supplies last.
And if you're still hungry, Boston Market is also offering a special $20 meal for two that includes two half-orders of ribs, two sides per person, and two pieces of cornbread.
Image Credit: Boston Market.
The limited-edition BAE-by Back Ribs Bouquet is a meaty treat created by Boston Market. The idea is that instead of a dozen roses, consumers can gift a dozen Baby Back Ribs. And these aren't just any ribs. The BAE-by Back Ribs Bouquet consists of Boston Market's slow-cooked and seasoned ribs, smothered in Sweet Baby Ray's Hickory Barbecue Sauce. The unorthodox bouquet can be found at all Boston Market locations nationwide on February 14th, while supplies last.
And if you're still hungry, Boston Market is also offering a special $20 meal for two that includes two half-orders of ribs, two sides per person, and two pieces of cornbread.
Image Credit: Boston Market.
Trend Themes
1. Meat-based Gifts - As consumers look for unique gift ideas, meat-based presents offer an opportunity for companies to tap into this market by offering curated assortments and themed packaging.
2. Unconventional Bouquets - The BAE-by Back Ribs Bouquet exemplifies a larger trend of unconventional bouquets that can inspire businesses to create their own themed assortments for holidays and special occasions.
3. Experience-based Gifts - The BAE-by Back Ribs Bouquet highlights the opportunity for companies to offer experience-based gifts, which tap into the desire for memorable and Instagram-worthy moments.
Industry Implications
1. Meat Products Industry - Companies within the meat products industry can expand their product offerings and capitalize on the rise of meat-based gifts to meet shifting consumer demands.
2. Floral Industry - The unconventional BAE-by Back Ribs Bouquet demonstrates how the floral industry can tap into the trend of unconventional bouquets with unique arrangements and packaging.
3. Hospitality Industry - The BAE-by Back Ribs Bouquet highlights the opportunity for restaurants and eateries in the hospitality industry to offer experience-based gifts, packages, and themed assortments during holidays and special occasions.
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