The Bae Shirt by Kid Dangerous Asks an Existential Questions
Vasiliki Marapas — October 24, 2014 — Fashion
References: kiddangerous & shop.nylon
This Bae shirt by Kid Dangerous reinvents a classic Shakespeare phrase.
"To be or not to be" is arguably one of the most recognizable phrases in the English language. It first appeared in a soliloquy during Shakespeare's tragic play Hamlet. During the scene in question, Hamlet is considering whether or not to commit suicide. To this day, the phrase continues to be referenced in literature, theater and popular culture.
Kid Dangerous took things one step further by incorporating the popular slang term bae into the phrase. The acronym stands for "before anyone else," and it's affectionately used to refer to your significant other. Instead of contemplating life or death, the question is now whether or not to make someone your bae.
"To be or not to be" is arguably one of the most recognizable phrases in the English language. It first appeared in a soliloquy during Shakespeare's tragic play Hamlet. During the scene in question, Hamlet is considering whether or not to commit suicide. To this day, the phrase continues to be referenced in literature, theater and popular culture.
Kid Dangerous took things one step further by incorporating the popular slang term bae into the phrase. The acronym stands for "before anyone else," and it's affectionately used to refer to your significant other. Instead of contemplating life or death, the question is now whether or not to make someone your bae.
Trend Themes
1. Shakespearean-inspired Apparel - Opportunity for apparel brands to create a new line of products that remixes classic literature with modern slang terms.
2. Merging High Culture with Pop Culture - Opportunity for entertainment companies to combine traditional art or literature with contemporary cultural references, appealing to younger and diverse audiences.
3. Slang-focused Nostalgia - Opportunity for nostalgia-themed companies to utilize trendy slang terms as a way to reinvent classic or iconic phrases from the past.
Industry Implications
1. Fashion and Apparel - Apparel companies can create a new line of products inspired by classic literature and modern slang that can appeal to fashion-forward consumers.
2. Entertainment and Media - Entertainment companies can produce content that merges high culture with pop culture, appealing to younger and diverse audiences who appreciate both traditional art and contemporary references.
3. Nostalgia Merchandise - Nostalgia-themed companies can utilize trendy slang terms as a way to reinvent classic or iconic phrases from the past, appealing to consumers who enjoy retro-inspired designs.
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