Badoo's 'Lookalikes' Searches for Matches That Resemble Celebrities
Laura McQuarrie — July 15, 2017 — Tech
References: badoo & fastcompany
Dating-focused social network Badoo recently unveiled a new feature called 'Lookalikes' that helps members search for matches that bear a resemblance to various public figures and celebrities. Some of the Lookalikes that have been rounded up on the site share similar features to models such as Coco Rocha and Winnie Harlow, as well as musical artists like Justin Bieber and Drake. According to Badoo, there are apparently more than 600 users who look like actor Ryan Gosling using its dating platform.
Alongside being able to search for people who have similar faces to pop culture icons, users are able to upload a photo or connect their Facebook account to find matches that look like their friends, colleagues and more. While there are limited search features available to non-members, users are encouraged to sign in with Facebook to interact with any of the lookalikes.
Alongside being able to search for people who have similar faces to pop culture icons, users are able to upload a photo or connect their Facebook account to find matches that look like their friends, colleagues and more. While there are limited search features available to non-members, users are encouraged to sign in with Facebook to interact with any of the lookalikes.
Trend Themes
1. Lookalike Dating - Disruptive innovation opportunity: Develop a dating app that uses facial recognition technology to match users with lookalikes of their favorite celebrities.
2. Celebrity Resemblance - Disruptive innovation opportunity: Create a platform that allows users to upload their photos and find matches who resemble their favorite celebrities, expanding beyond dating to include friendship and professional networking.
3. Facial Recognition - Disruptive innovation opportunity: Develop a facial recognition tool that can identify similarities between users' faces and those of famous individuals, enabling a personalized match-making experience.
Industry Implications
1. Dating Apps - Disruptive innovation opportunity: Incorporate facial recognition technology into existing dating apps to help users find matches who resemble their favorite celebrities.
2. Social Networking - Disruptive innovation opportunity: Expand the functionality of social networking platforms to include features that allow users to search for matches who resemble their friends, colleagues, or favorite celebrities.
3. Artificial Intelligence - Disruptive innovation opportunity: Utilize artificial intelligence algorithms to analyze facial features and identify celebrity resemblances, creating new applications for the technology beyond dating.
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