Bada Bean Bada Boom Has Introduced Two New Flavors
Michael Hemsworth — October 23, 2019 — Marketing
References: badabeansnacks & foodbev
Plant-based snacks are surging in popularity as consumers seek out a satisfying yet healthful way to satisfy cravings, which is seeing new products from brands like Bada Bean Bada Boom be introduced with this in mind.
The US-based snack brand has announced two new flavors of its roasted broad bean snack including Sweet Onion & Mustard and Zesty Ranch. The snacks are positioned as a healthier, lower-carbohydrate alternative to traditional junk food snack flavors that are loaded with unwanted ingredients.
CEO and Founder of Beyond Better Foods Michael Shoretz spoke on the new Bada Bean Bada Boom flavors saying, "Every aspect of Bada Bean – from the bright packaging and catchy name to the bold flavours and satisfying crunch – is designed to put a smile on your face. I’m especially excited about this launch because we were able to take non-vegan flavours and create healthier, vegan-friendly versions that pack the same delicious punch.”
The US-based snack brand has announced two new flavors of its roasted broad bean snack including Sweet Onion & Mustard and Zesty Ranch. The snacks are positioned as a healthier, lower-carbohydrate alternative to traditional junk food snack flavors that are loaded with unwanted ingredients.
CEO and Founder of Beyond Better Foods Michael Shoretz spoke on the new Bada Bean Bada Boom flavors saying, "Every aspect of Bada Bean – from the bright packaging and catchy name to the bold flavours and satisfying crunch – is designed to put a smile on your face. I’m especially excited about this launch because we were able to take non-vegan flavours and create healthier, vegan-friendly versions that pack the same delicious punch.”
Trend Themes
1. Plant-based Snacks - Opportunity for brands to continue innovating and introducing new flavourful plant-based snack alternatives to traditional junk food.
2. Healthier Snack Flavors - Chance for brands to create healthier versions of popular snack flavors that cater to health-conscious consumers.
3. Lower-carbohydrate Snacks - Potential for brands to develop and market low-carb snack options as consumers look for alternatives to high-carb junk food options.
Industry Implications
1. Snack Industry - Opportunity for companies to tap into the growing demand for healthy snack alternatives by introducing innovative and flavorful options.
2. Plant-based Food Industry - Chance for companies to continue developing and marketing plant-based snacks as consumers make a shift towards a more plant-based diet and healthier eating habits.
3. Health and Wellness Industry - Potential for companies to expand their product lines and cater to health-conscious consumers by introducing low-carb and vegan-friendly snack options.
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