This Backupify Infographic Shows What Your Data is Worth on the Web
Josh Triantafilou — April 28, 2012 — Business
References: blog.backupify & digitalforreallife
For those who have been wondering just where all the information Facebook knows about them goes, they may want to consult this Backupify Infographic. The chart pithily illustrates the amount of money that various social media giants are worth in relation to the number of users they have and the kind of information they specialize in.
Since the advent of social media, there has been an enormous explosion of data about the way in which people live their lives. For instance, Facebook is privy to its users' demographic information, their interests and the sort of people they socialize with.
Most of this data isn't going to the sociology, economics or computer science department of research universities. Some of it is, no doubt, but it's so much more lucrative for social media giants to sell information about its users as market research.
Since the advent of social media, there has been an enormous explosion of data about the way in which people live their lives. For instance, Facebook is privy to its users' demographic information, their interests and the sort of people they socialize with.
Most of this data isn't going to the sociology, economics or computer science department of research universities. Some of it is, no doubt, but it's so much more lucrative for social media giants to sell information about its users as market research.
Trend Themes
1. Data Monetization - Exploring ways to monetize user data collected by social media giants.
2. Value of User Information - Recognizing the worth of user data and its potential for targeted marketing and market research.
3. Privacy Concerns - Raising awareness about the potential privacy implications of the vast amount of data collected by social media platforms.
Industry Implications
1. Digital Advertising - Leveraging user data to enhance targeted advertising strategies.
2. Market Research - Utilizing user data for in-depth market research and insights.
3. Data Security and Privacy - Developing innovative solutions to protect user data and address privacy concerns.
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