Staples Offers Support to Students with a Raffle Opportunity
Kalin Ned — July 17, 2018 — Social Good
References: staples
As a key player in the industry, Staples releases a sizable back-to-school promotion that does not only offer consumers discounted supplies. Instead, the megastore gives an incentive to those who inevitably have to shop for the upcoming school year. By spending $25 USD at any Staples location, consumers are eligible to enter a raffle with the 16-digit code on their receipt. The opportunity is designed to support endeavors in post-secondary education.
Given the average length of the student supply shopping list, it won't be hard for individuals to meet the necessary requirement to enter in Staple's back-to-school promotion. The megastore offers a grand prize of $50,000 USD to go toward higher education. The remaining four scholarships are half that amount. However, even the secondary monetary prizes will offer substantial support to first-year students.
Given the average length of the student supply shopping list, it won't be hard for individuals to meet the necessary requirement to enter in Staple's back-to-school promotion. The megastore offers a grand prize of $50,000 USD to go toward higher education. The remaining four scholarships are half that amount. However, even the secondary monetary prizes will offer substantial support to first-year students.
Trend Themes
1. Back-to-school Promotions - Disruptive innovation opportunity: Explore new ways to offer incentives and support to students during the back-to-school shopping season.
2. Raffle-based Marketing - Disruptive innovation opportunity: Develop creative raffle campaigns to engage customers and enhance brand loyalty.
3. Support for Higher Education - Disruptive innovation opportunity: Create partnerships and promotions that provide financial support for post-secondary education.
Industry Implications
1. Retail - Disruptive innovation opportunity: Integrate technology and personalized experiences to enhance the back-to-school shopping experience in retail stores.
2. Marketing - Disruptive innovation opportunity: Utilize innovative marketing techniques, such as raffles and giveaways, to attract and retain customers.
3. Education - Disruptive innovation opportunity: Develop collaborative programs and promotions between educational institutions and businesses to support students financially.
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