Autobahn's Verkenners Cover Emphasizes Art & Urban Development
Marissa Brassfield — July 18, 2009 — Eco
References: autobahn.nl & behance.net
This book design for Verkenners by Autobahn illustrates perfectly the group's blend between art and urban development. According to Autobahn, Verkenners is a collaboration between artists and local developers; this book was created to showcase the group's project proposals.
We've seen a number of designs that incorporate organic cues. Check out some of my favorites below.
Implications - Offbeat branding is one way to gain a customer's attention and keep it. By incorporating an eco-friendly concept into an art-like installation, this book branding idea will surely capture the wandering eye of any consumer while emphasizing the book's ideas and points. In a world where consumers are bombarded with brand messaging, instilling an artistic and unique spin on your own message is key to full customer engagement.
We've seen a number of designs that incorporate organic cues. Check out some of my favorites below.
Implications - Offbeat branding is one way to gain a customer's attention and keep it. By incorporating an eco-friendly concept into an art-like installation, this book branding idea will surely capture the wandering eye of any consumer while emphasizing the book's ideas and points. In a world where consumers are bombarded with brand messaging, instilling an artistic and unique spin on your own message is key to full customer engagement.
Trend Themes
1. Organic Design - Incorporating organic cues into design creates visually appealing and eco-friendly branding opportunities.
2. Offbeat Branding - Offbeat branding captivates consumer attention by combining unconventional concepts with art-like installations.
3. Artistic Messaging - Infusing artistic and unique elements into brand messaging enhances customer engagement and differentiation.
Industry Implications
1. Graphic Design - The graphic design industry can explore opportunities to incorporate organic cues and offbeat branding for visually stunning and attention-grabbing designs.
2. Publishing - Publishing industry can leverage the trend of incorporating artistic messaging to create visually captivating book designs that resonate with readers.
3. Advertising - The advertising industry can adopt offbeat branding approaches to stand out in a saturated market and leave a lasting impression on consumers.
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