'Babe Rocky Would Wife' in Vice Toughens Up Leather & Lace
Tiana Reid — May 1, 2010 — Fashion
References: vicestyle & coutequecoute.blogspot
Model Marte Mei Van Haaster is a badass chick in Vice Style's recent editorial 'Babe Rocky Would Wife.' Fashion photographer Alastair Strong delivers uncomplicated black and white studio shots, while the overall vibe of the shoot pays homage to everyone's favourite underdog, Rocky.
Stylist Lauren Blane chose black lace, hard boots, leather jackets, white button-downs, and raspberry lips to make Marte come across as one tough cookie in 'Babe Rocky Would Wife.'
Implications - Consumers are attracted to familiar pop culture references and public figures, and businesses can use this to their advantage to introduce audiences to new products or services. By incorporating an already established brand or persona into an original photoshoot, Vice Magazine was able to reach fans of the Rocky films, and introduce the magazine to those previously unacquainted with it.
Stylist Lauren Blane chose black lace, hard boots, leather jackets, white button-downs, and raspberry lips to make Marte come across as one tough cookie in 'Babe Rocky Would Wife.'
Implications - Consumers are attracted to familiar pop culture references and public figures, and businesses can use this to their advantage to introduce audiences to new products or services. By incorporating an already established brand or persona into an original photoshoot, Vice Magazine was able to reach fans of the Rocky films, and introduce the magazine to those previously unacquainted with it.
Trend Themes
1. Pop Culture Fashion - Companies can incorporate popular media figures into their marketing campaigns to attract consumers and introduce new products or services.
2. Rocker Chic Style - Fashion brands can cater to consumers attracted to leather jackets, hard boots, lace and bold lipstick by creating clothing lines with a tough and sexy aesthetic.
3. Black and White Photography - The minimalist yet striking approach of black and white photography can be utilized in advertising, editorials or social media campaigns to visually communicate and evoke emotions effectively.
Industry Implications
1. Fashion - Fashion brands looking to attract consumers with a taste for rocker chic style can create clothing and accessory lines with hard leather, lace, and a black and white aesthetic.
2. Media and Marketing - Marketing agencies can explore incorporating public figures and pop culture references to their ad campaigns to attract broader audiences and create new customers.
3. Photography - Photography studios or photographers can experiment with black and white photography without losing the power and impact of images in the current digital era.
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