Baba Greens is a New, Better-for-You Lemonade Powder
Grace Mahas — September 6, 2019 — Lifestyle
References: babagreens & kickstarter
Many consumers are on a quest to find healthy and nutritious beverage powders, and the new Baba Greens lemonade power is the ideal solution. The vitamin-rich beverage powder is available in two flavors including 'Sweet Berry' and 'Juicy Tangerine' and is the perfect way to cool down on a hot summer day or revitalize yourself after a run.
Baba Greens lemonade powder boasts an array of densely-nutritious ingredients including beetroot, maca, goji berry, chlorella, alfalfa, and spirulina. Combined, these ingredients work to boost your immune system, fight inflammation, and give you a healthy and glowing complexion. Moreover, the lemonade powder mix is free from soy, dairy, gluten and non-GMO.
Consumers can pre-order the beverage mix online through the company's Kickstarter campaign.
Baba Greens lemonade powder boasts an array of densely-nutritious ingredients including beetroot, maca, goji berry, chlorella, alfalfa, and spirulina. Combined, these ingredients work to boost your immune system, fight inflammation, and give you a healthy and glowing complexion. Moreover, the lemonade powder mix is free from soy, dairy, gluten and non-GMO.
Consumers can pre-order the beverage mix online through the company's Kickstarter campaign.
Trend Themes
1. Nutritious Beverage Powders - The rise of consumers seeking healthy and nutritious beverage powders presents opportunities for innovative products that prioritize nutritional value.
2. Functional Ingredients - The use of functional ingredients, such as beetroot, maca, goji berry, chlorella, alfalfa and spirulina, can be a disruptive innovation opportunity for companies looking to offer unique health benefits in their products.
3. Online Pre-orders - The ability to pre-order products online, as demonstrated by Baba Greens' Kickstarter campaign, can be a disruptive innovation opportunity for companies looking to generate buzz and early customer engagement before launching their product.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating more functional ingredients into their products and offering healthier options to consumers.
2. E-commerce - E-commerce businesses can benefit from implementing pre-order campaigns and building buzz around their products before their official launch.
3. Health and Wellness - The health and wellness industry can benefit from developing innovative and functional beverage powders that prioritize nutritional value and offer unique health benefits.
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