The Azature Black Diamond Nail is Luxury for Your Fingertips
Malika Renee Butss — January 29, 2014 — Luxury
References: selfridges & luxurytrump
If you're looking for a penny pinching polish to sport for date night, the Azature Black Diamond Nail Polish is definitely the color for you.
Recently released at England's most famous department store Selfridges, this highly priced nail product takes the crown for the world's most expensive nail polish. The bottle alone features an intricate handmade sterling platinum cap with the top accented with 60 black diamonds placed by hand; but it is inside the bottle that holds all the glory. Inside this beautifully designed bottle lays 267 carats of crushed black diamonds awaiting consumers' delicate finger nails.
Along with holding a stunning price tag, the Azature Black Diamond Nail Polish is extremely rare with only one bottle ever made so if you want that luxury manicure you better hurry.
Recently released at England's most famous department store Selfridges, this highly priced nail product takes the crown for the world's most expensive nail polish. The bottle alone features an intricate handmade sterling platinum cap with the top accented with 60 black diamonds placed by hand; but it is inside the bottle that holds all the glory. Inside this beautifully designed bottle lays 267 carats of crushed black diamonds awaiting consumers' delicate finger nails.
Along with holding a stunning price tag, the Azature Black Diamond Nail Polish is extremely rare with only one bottle ever made so if you want that luxury manicure you better hurry.
Trend Themes
1. $195,000 Diamond Nail Polishes - Disruptive Innovation Opportunity: There is an opportunity to create more affordable luxury nail polishes that mimic the high-end look of diamond-infused polishes.
2. Expensive Nail Polish Market - Disruptive Innovation Opportunity: Developing innovative marketing strategies and collaborations to target high-end luxury consumers who are willing to spend a premium on exclusive nail polish products.
3. Limited Edition Beauty Products - Disruptive Innovation Opportunity: Creating limited edition nail polish collections that generate exclusivity and scarcity to attract collectors and beauty enthusiasts.
Industry Implications
1. Luxury Cosmetics - Disruptive Innovation Opportunity: Creating innovative formulas that incorporate rare and precious materials to offer unique and luxurious nail polishes.
2. Jewelry and Fashion - Disruptive Innovation Opportunity: Collaborating with renowned jewelry and fashion brands to create nail polish collections that complement their luxury products, creating cross-industry appeal.
3. Beauty Retail - Disruptive Innovation Opportunity: Introducing personalized nail polish services and experiences in high-end beauty retail stores to cater to the premium segment of consumers.
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