Vintage Books by Ayn Rand Surge in Popularity Thanks to Recession
Geebee Micro — March 10, 2009 — Business
References: aynrand.org & smartmoney
Ayn Rand has never just been a temporary flavor or simply a trend, as her books, especially “Atlas Shrugged," have been one of the best sellers year after year for decades.
Interestingly, with the economic conditions we face, her books and economic philosophy directly confront the underlying problems, and she’s enjoying a resurgence of popularity among many looking for foundational answers.
Amazingly, first editions of Atlas Shrugged are now going for over $4,000 if they’re unclipped and include their original dust jacket. There were only 100,000 printed.
Now that a renewed interest has emerged, sales of Rand's books have grown an amazing 300 percent over recent years, and remember, she was doing well as it was.
It’s amazing to see this type of timelessness in an author; even more so when you consider the detractors she’s had for decades.
Interestingly, with the economic conditions we face, her books and economic philosophy directly confront the underlying problems, and she’s enjoying a resurgence of popularity among many looking for foundational answers.
Amazingly, first editions of Atlas Shrugged are now going for over $4,000 if they’re unclipped and include their original dust jacket. There were only 100,000 printed.
Now that a renewed interest has emerged, sales of Rand's books have grown an amazing 300 percent over recent years, and remember, she was doing well as it was.
It’s amazing to see this type of timelessness in an author; even more so when you consider the detractors she’s had for decades.
Trend Themes
1. Resurgence of Ayn Rand Books - Due to current economic conditions, Ayn Rand's books are experiencing a resurgence in popularity, presenting an opportunity for marketers to target individuals actively seeking foundational answers.
2. Increase in First Edition Atlas Shrugged Sales - The current economic climate has caused first edition copies of Atlas Shrugged to increase in value, presenting an opportunity for auction houses and rare book dealers.
3. Popularity of Economic Philosophy - The rising interest in Ayn Rand's economic philosophy in light of current economic conditions presents an opportunity for financial institutions and investment firms to incorporate her ideas into their strategies.
Industry Implications
1. Publishing Industry - The increase in sales of Ayn Rand's books presents an opportunity for publishers to capitalize on the renewed interest in her work by releasing special editions and creating curated collections.
2. Auction Industry - The increase in value of first edition copies of Atlas Shrugged due to the current economic climate presents an opportunity for auction houses and rare book dealers to attract new buyers who are interested in investing in historical literature.
3. Finance Industry - The popularity of Ayn Rand's economic philosophy presents an opportunity for financial institutions and investment firms to incorporate her ideas into their strategies, specifically when targeting individuals interested in a more capitalist approach to finance.
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