AWAKE WATCHES Creates Accessories Made from Various Waste Products
Michael Hemsworth — August 14, 2018 — Eco
References: kickstarter & geeky-gadgets
The amount of waste being produced by our culture is staggering, so AWAKE WATCHES has taken it upon themselves to create timepieces that are crafted from this refuse. Featuring bands made from recycled plastic and casing crafted with recycled stainless steel, the timepieces are also integrated with solar technology. This enables the timepieces to passively draw energy from the sun or from ambient light to eliminate the need for constant battery changes that can create additional waste over years of use.
The AWAKE WATCHES are created with a distinct sense of quality that doesn't come at the expense of the environment, which is continuing to gain popularity amongst consumers as they seek to curb their waste production.
The AWAKE WATCHES are created with a distinct sense of quality that doesn't come at the expense of the environment, which is continuing to gain popularity amongst consumers as they seek to curb their waste production.
Trend Themes
1. Recycled Material Timepieces - Crafting timepieces using recycled materials presents an opportunity for disruptive innovation in the fashion industry.
2. Solar-powered Accessories - Integrating solar technology into fashion accessories allows for disruption in the wearable tech market.
3. Sustainable Consumerism - The increasing popularity of eco-friendly products reflects the potential for disruptive innovation in the consumer goods industry.
Industry Implications
1. Fashion - The fashion industry can tap into disruptive innovation by incorporating sustainable practices and materials.
2. Wearable Tech - Wearable tech companies have the opportunity to disrupt the market by developing solar-powered accessories.
3. Consumer Goods - Incorporating sustainable practices in consumer goods production can drive disruptive innovation in this industry.
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