Avonmore Fibre Plus Milk Has Chicory Root for Added Benefits
Michael Hemsworth — May 20, 2023 — Lifestyle
References: avonmore.ie & foodbev
The Avonmore Fibre Plus Milk is a new product formulated with taste and nutrition in mind to help consumers enjoy a beneficial option with their favorite recipes or on its own. The product features premium milk formulated with chicory root to increase the fiber content, and thus offer added benefits for gut health and digestion. The milk is also fortified with vitamins C and D to further support the immune system, and contains six-grams of fiber per 250ml serving to make it great for increasing a person's intake of fiber.
Senior Brand Manager at Tirlán Gráinne Murray commented on the inspiration behind the Avonmore Fibre Plus Milk saying, "Digestive health is a key area of concern for consumers and with this product launch, we hope to provide an easy and convenient solution for consumers to increase their fibre intake, whilst the addition of vitamins C and D will also help to address consumers growing desire for products that support the immune system.”
Senior Brand Manager at Tirlán Gráinne Murray commented on the inspiration behind the Avonmore Fibre Plus Milk saying, "Digestive health is a key area of concern for consumers and with this product launch, we hope to provide an easy and convenient solution for consumers to increase their fibre intake, whilst the addition of vitamins C and D will also help to address consumers growing desire for products that support the immune system.”
Trend Themes
1. Fiber-enriched Milk - Opportunity for new product formulations using chicory root as a fiber source to cater to consumers' growing concern for digestive health.
2. Immunity-boosting Milk - There is an opportunity to add immune-boosting nutrients like vitamins C and D to milk products to address increasing consumer demand for immunity-boosting products.
3. Functional Beverage Market - The fiber and vitamin-enhanced milk products can tap into the growing demand for functional beverages among health-conscious consumers.
Industry Implications
1. Dairy Industry - Dairy companies can explore the opportunity to introduce fiber and vitamin-enhanced milk products to cater to consumers' growing demand for functional foods.
2. Health Food Industry - The functional benefits of fiber and vitamin-enhanced milk products can position them as a valuable addition to the health food industry's product offerings.
3. Retail Industry - Grocery retailers can expand their product offerings with the inclusion of fiber and vitamin-enhanced milk products to cater to the increasing demand for functional and health foods among consumers.
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