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Avocado Oil Brand Chosen Foods Launched Its First Beauty Product
Laura McQuarrie — January 22, 2025 — Fashion
References: chosenfoods & businesswire
From deeply moisturizing and strengthening strands to delivering nutrients with its rich content of vitamins, minerals, and healthy fats, avocado oil boasts numerous benefits for hair, leading Chosen Foods to launch its debut beauty product—the Chosen Beauty Avocado Oil Hair Serum.
“When a few of our team members began using our avocado oil as a hair serum to make their locks shiny and soft, we knew we needed to bring our 100% Pure Avocado Oil to haircare,” said Rylee Kitts, Marketing Manager at Chosen Foods.
This versatile hair serum can be used in many ways, whether it's applied as a soothing scalp treatment, pre-shampoo treatment, an intensive overnight mask or for styling to smooth ends and tame flyaways.
“When a few of our team members began using our avocado oil as a hair serum to make their locks shiny and soft, we knew we needed to bring our 100% Pure Avocado Oil to haircare,” said Rylee Kitts, Marketing Manager at Chosen Foods.
This versatile hair serum can be used in many ways, whether it's applied as a soothing scalp treatment, pre-shampoo treatment, an intensive overnight mask or for styling to smooth ends and tame flyaways.
Trend Themes
1. Natural Ingredient Haircare - The rising demand for hair products with natural ingredients highlights a shift towards more sustainable and health-conscious beauty routines.
2. Multi-functional Beauty Products - Consumers are increasingly seeking beauty products that offer multiple benefits, reflecting a trend towards simplifying and enhancing personal care regimens.
3. Sustainable Beauty Initiatives - The integration of eco-friendly ingredients like avocado oil in haircare aligns with the growing trend of sustainable and environmentally responsible beauty solutions.
4. Health-conscious Product Development - As consumers become more health-conscious, they are gravitating towards hair products that emphasize natural and nourishing components.
Industry Implications
1. Natural Cosmetics Industry - The surge in consumer preference for products with ingredients like avocado oil is driving innovation and growth within the natural cosmetics sector.
2. Haircare and Scalp Treatment - Opportunities abound in the haircare industry for products that address both aesthetic and health aspects, as represented by the versatile uses of avocado oil hair serum.
3. Sustainable Beauty Products - The sustainable beauty industry is expanding as brands like Chosen Foods introduce eco-friendly products that cater to eco-aware consumers.
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