The Avoa Chair is Meant to Represent a Quote Instead of an Object
Ellen Smith — June 19, 2017 — Art & Design
References: pedrovenzon & betterlivingthroughdesign
The Avoa Chair by Brazil-based designer Pedro Paulo Venzon is a testament to minimalist design, balancing on the line of "precision and deconstruction." The chair hardly resembles its traditional form, appearing more of a novelty than a practicality. Still, the chair's sleek and simple design, featuring rounded elements and a thin frame, builds a character of delicate balance.
The designer responsible for the chair said "The challenge was to think of an object as a quote," resulting in the creation of a product with a form that follows function, and not the other way around. The chair is admittedly not about comfort, or material, but instead an experiment in design, pushing the boundaries of minimalism, and seeking consistent innovations that allows homeowners and decorators to express themselves through the objects they choose to display inside their homes.
The designer responsible for the chair said "The challenge was to think of an object as a quote," resulting in the creation of a product with a form that follows function, and not the other way around. The chair is admittedly not about comfort, or material, but instead an experiment in design, pushing the boundaries of minimalism, and seeking consistent innovations that allows homeowners and decorators to express themselves through the objects they choose to display inside their homes.
Trend Themes
1. Minimalist Design - Opportunities for disruptive innovation lie in exploring new ways to create sleek and simple designs that challenge traditional forms.
2. Delicate Balance - There is potential for disruptive innovation in designing furniture pieces that achieve a sense of delicate balance, creating visually striking objects.
3. Form Follows Function - Disruptive innovation can occur by reimagining objects as quotes, emphasizing the importance of function in design and pushing the boundaries of traditional aesthetics.
Industry Implications
1. Furniture Design - Opportunities for disruptive innovation exist in the furniture design industry by exploring new approaches to minimalist and unconventional design.
2. Home Decor - The home decor industry can benefit from disruptive innovation by offering unique and visually striking furniture pieces that challenge traditional concepts.
3. Interior Design - Disruptive innovation in the interior design industry can involve integrating furniture objects as quotes, allowing for expression and pushing the boundaries of minimalism in home decor.
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