Soundcloud Adds a Discounted Subscription Tier for Creatives
References: soundcloud & techcrunch
SoundCloud is introducing an affordable subscription plan called Artist. The new tier, priced at $39 per year, provides essential tools for independent creators, albeit with certain feature limitations. Alongside the launch, SoundCloud is rebranding its more advanced Next Pro plan to Artist Pro, streamlining its subscription structure for creators at different stages of their careers.
The Artist plan is designed for emerging musicians and creators seeking access to professional tools without the higher cost of a premium subscription. Subscribers will receive key features, such as uploading up to three hours of audio content across unlimited tracks—a limit shared with SoundCloud’s free plan. Additional perks include replacing up to three monthly tracks without losing engagement metrics like stats, plays, likes, or comments. Subscribers also receive one monthly credit for using SoundCloud’s AI-powered mastering tools.
Some premium tools are reserved for the Artist Pro tier, which offers a more robust suite of benefits for creators ready to invest further in their music careers.
The new Artist plan follows a successful pilot program in Australia, Canada, and New Zealand and is now being rolled out globally.
Image Credit: Primakov
The Artist plan is designed for emerging musicians and creators seeking access to professional tools without the higher cost of a premium subscription. Subscribers will receive key features, such as uploading up to three hours of audio content across unlimited tracks—a limit shared with SoundCloud’s free plan. Additional perks include replacing up to three monthly tracks without losing engagement metrics like stats, plays, likes, or comments. Subscribers also receive one monthly credit for using SoundCloud’s AI-powered mastering tools.
Some premium tools are reserved for the Artist Pro tier, which offers a more robust suite of benefits for creators ready to invest further in their music careers.
The new Artist plan follows a successful pilot program in Australia, Canada, and New Zealand and is now being rolled out globally.
Image Credit: Primakov
Trend Themes
1. Creator-centric Subscription Models - Subscription plans tailored for creators are gaining traction, enabling platforms to cater to emerging artists with affordable professional tools.
2. Affordable Professional Tools - Businesses are increasingly offering budget-friendly access to professional-grade tools for independent creators to enhance their productions without hefty expenses.
3. AI-powered Audio Enhancements - The integration of AI in audio tools is revolutionizing music production by providing creators with accessible and advanced audio mastering at a minimal cost.
Industry Implications
1. Music Streaming Services - The evolving subscription models in music streaming services offer new monetization avenues by supporting the needs of emerging artists and creators.
2. Digital Audio Workstations - With the introduction of AI enhancements, digital audio workstations are transforming by incorporating machine learning to deliver sophisticated sound quality improvements.
3. Online Talent Platforms - Platforms connecting creatives with audiences are adapting to provide diverse pricing options that accommodate different levels of professional growth and investment.
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