The Aviator Wing Desk Exemplifies Fly Decor
Renee Ramsarran — January 17, 2011 — Art & Design
References: restorationhardware & digsdigs
Restoration Hardware makes the idea of being stuck at your desk a lot more appealing with the Aviator Wing Desk. Drawing design inspiration from WWII fighter planes, this unique desk is a “shining swoop of metal.â€
The bent airplane wing is covered with an aluminum-patchwork exterior and exposed steel screws to complete its retro feel. Poised for flight, the Aviator Wing Desk from Restoration Hardware will help you soar through your day.
Implications - Consumers are more willing to purchase products with idiosyncratic designs because they feel more effort was put into the item's manufacturing, which increases the product's monetary and intrinsic value. Further, in today's crowded market, an individual will take any opportunity to express their individuality, increasing the value of uniquely designed products.
The bent airplane wing is covered with an aluminum-patchwork exterior and exposed steel screws to complete its retro feel. Poised for flight, the Aviator Wing Desk from Restoration Hardware will help you soar through your day.
Implications - Consumers are more willing to purchase products with idiosyncratic designs because they feel more effort was put into the item's manufacturing, which increases the product's monetary and intrinsic value. Further, in today's crowded market, an individual will take any opportunity to express their individuality, increasing the value of uniquely designed products.
Trend Themes
1. Idiosyncratic Designs - Products with unique design elements are becoming more desirable by consumers, creating opportunities for manufacturers to increase the value of their products.
2. Individuality - Consumers are seeking out opportunities to express their individuality through the products they purchase, creating opportunities for companies to offer more unique and personalized items.
3. Retro-inspired Designs - Designs inspired by past eras, such as the WWII fighter planes featured in the Aviator Wing Desk, are capturing the attention of consumers looking for nostalgic and unique products.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can capitalize on the trend towards unique and personalized products with idiosyncratic designs that offer value beyond just functionality.
2. Home Decor - The trend towards retro-inspired designs and individuality is creating opportunities for home decor companies to offer unique and personalized items to consumers.
3. Consumer Goods - Companies in the consumer goods industry can differentiate themselves by offering products with idiosyncratic designs that appeal to consumers seeking to express their individuality.
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