BMW Created a "Fully Sustainable Car Catalog" for Its i3 Model
Laura McQuarrie — March 23, 2018 — Eco
References: adweek
To promote its electric i3 model, BMW created a promotional automotive catalog that it calls the "world’s first fully sustainable car catalog." While recycled paper is a component in the catalog, the design also includes a range of other repurposed materials, such as everything from chip wood and rubber to marble and tarp from what was once a BMW billboard.
The BMW i3 is an exceptional all-electric car that takes much more than just materials into consideration. When it comes to production, the chassis of the vehicle is built with water power and the sheep raised nearby the plant in Germany produce the wool that's used for some of the car's textiles.
As the vehicle is one that takes a unique approach to sustainability, the catalog helps to tell the inspiring story of its many components.
The BMW i3 is an exceptional all-electric car that takes much more than just materials into consideration. When it comes to production, the chassis of the vehicle is built with water power and the sheep raised nearby the plant in Germany produce the wool that's used for some of the car's textiles.
As the vehicle is one that takes a unique approach to sustainability, the catalog helps to tell the inspiring story of its many components.
Trend Themes
1. Sustainable Materials - Opportunity for companies to create products using repurposed materials like chip wood and rubber.
2. Green Marketing - Companies can promote sustainability efforts through eco-friendly catalogs and promotional materials.
3. Circular Economy - Using recycled paper and repurposed materials in catalogs contributes to the circular economy and reduces waste.
Industry Implications
1. Automotive - Automakers can explore the use of sustainable materials and green marketing campaigns for their vehicles and catalogs.
2. Printing and Publishing - Printers and publishers can offer eco-friendly solutions like using recycled paper and repurposed materials for catalogs.
3. Advertising and Marketing - Agencies can help brands tell the story of their sustainable products through innovative promotional materials and campaigns.
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