DULA's NATIVE Skincare Collection Spotlights Australian Botanicals
Laura McQuarrie — March 15, 2019 — Fashion
References: dula.au & prnewswire
Natural skincare company DULA is preparing to share its latest Australian skincare range through the NATIVE collection, which focuses on native Australian botanical ingredients that are particularly beneficial for nourishing and repairing dry, sensitive skin. The skincare products for the face are handcrafted in Sydney and include options like cleansers, toners, butters and balms to support skin that's damaged or prone to irritation. The clean products are formulated without harsh synthetic chemicals and avoid animal testing.
As well as putting a focus on natural ingredients like Tasmanian mountain pepper, rose myrtle and Kakadu plum, this Australian skincare collection will be packaged without plastic in favor of simple, earth-friendly alternatives with minimalist labels to convey only essential product information.
As well as putting a focus on natural ingredients like Tasmanian mountain pepper, rose myrtle and Kakadu plum, this Australian skincare collection will be packaged without plastic in favor of simple, earth-friendly alternatives with minimalist labels to convey only essential product information.
Trend Themes
1. Native Australian Botanicals - The use of native Australian botanicals in skincare products presents opportunities for companies to leverage unique, locally-sourced ingredients.
2. Clean Beauty - The demand for clean, natural and cruelty-free ingredients in skincare products is driving innovation towards sustainable and environmentally-friendly packaging options.
3. Handcrafted Skincare - The trend towards handcrafted, artisanal skincare products opens up opportunities for small, niche brands to compete with larger, established players in the market.
Industry Implications
1. Skincare - The skincare industry can leverage native Australian botanicals and sustainable packaging to differentiate and innovate their product lines.
2. Sustainability - The focus on environmentally-friendly packaging options presents opportunities for sustainable packaging companies to provide innovative solutions to the skincare industry.
3. Local Sourcing - The trend towards using locally-sourced, unique ingredients in skincare products presents opportunities for local farmers and suppliers to tap into the skincare industry and support local economies.
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