The Australian Hahn Beer Ad is the Marketing Genius of Champions
Jamie Danielle Munro — June 10, 2011 — Marketing
References: fanpop & theawesomer
The Australian Hahn beer ad puts advertising competitors to shame. The commercial boasts a rockstar attitude from start to finish that will make any viewer want to crack open a fresh Hahn brew.
According to the commercial, Australian Hahn beer is brewed with a bit of “super” added at every stage. At the beginning stages, the barley and hops are pumped up with a dose of bass and then rocked a little more as the liquid is pumped through a set of drums. At one point, the beer even passes through a transparent lion lazing on a luxurious rug. Finally, the beer reaches a Hugh Hefneresque man waiting in a helicopter for a cold one.
The Australian Hahn beer commercial flexes marketing muscle and makes any viewer crave a fresh brew.
According to the commercial, Australian Hahn beer is brewed with a bit of “super” added at every stage. At the beginning stages, the barley and hops are pumped up with a dose of bass and then rocked a little more as the liquid is pumped through a set of drums. At one point, the beer even passes through a transparent lion lazing on a luxurious rug. Finally, the beer reaches a Hugh Hefneresque man waiting in a helicopter for a cold one.
The Australian Hahn beer commercial flexes marketing muscle and makes any viewer crave a fresh brew.
Trend Themes
1. Rockstar Advertising - Disruptive innovation opportunity: Creating bold and edgy advertisements that captivate viewers and make them crave the product.
2. Music-inspired Marketing - Disruptive innovation opportunity: Incorporating music and sound effects into marketing campaigns to create a unique and memorable brand experience.
3. Luxury Branding - Disruptive innovation opportunity: Positioning a product as premium and exclusive by associating it with luxury and sophistication.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Developing innovative and captivating advertisements for alcoholic beverages that stand out from competitors in a crowded market.
2. Advertising and Marketing - Disruptive innovation opportunity: Exploring unconventional and creative approaches to advertising and marketing strategies that capture audience attention and drive consumer desire.
3. Entertainment - Disruptive innovation opportunity: Partnering with entertainment industry professionals to create engaging and memorable brand experiences through commercials, events, and collaborations.
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