'Beached' Offers Cruelty-Free Products for a Natural Look
Laura McQuarrie — April 23, 2019 — Fashion
References: beached & cosmeticsbusiness
'Beached' is a new Australian beauty brand that is launching with three natural, cruelty-free products for the face, body and hair that are centered around celebrating "bare beauty." Each of the brand's beauty products is designed to inspire women to embrace a fresh, natural look.
While Bondi Bum is a natural body firmer that helps to smooth and tighten skin, Urban Waves is a texturizing sea salt hair spray and Rays for Days is a versatile, natural bronzer serum that can be used on its own or with a variety of other cosmetics.
Each of these products is colorfully packaged, with Bondi Bum and Urban Waves boasting softly sculpted packages that remind of stones on the beach.
While Bondi Bum is a natural body firmer that helps to smooth and tighten skin, Urban Waves is a texturizing sea salt hair spray and Rays for Days is a versatile, natural bronzer serum that can be used on its own or with a variety of other cosmetics.
Each of these products is colorfully packaged, with Bondi Bum and Urban Waves boasting softly sculpted packages that remind of stones on the beach.
Trend Themes
1. Natural Beauty Products - The trend towards natural products in the beauty industry presents an opportunity for new entrants like 'Beached' with all-natural formulations and cruelty-free ingredients.
2. Cruelty-free Beauty Brands - The increasing consumer demand for products that are not tested on animals is creating an opportunity for ethical brands like 'Beached' to enter the beauty market.
3. Multifunctional Beauty Products - Offering versatile beauty products like 'Rays for Days' that can be used on their own or in combination with other cosmetics presents a disruptive innovation opportunity for brands looking to capture market share in the beauty industry.
Industry Implications
1. Beauty and Personal Care - The beauty industry is ripe for disruption with new entrant brands like 'Beached' offering all-natural, multifunctional and cruelty-free beauty products.
2. Ethical Consumer Products - The trend towards cruelty-free products and ethical sourcing is creating a market for brands like 'Beached' to capture the attention of consumers who value sustainability and social responsibility.
3. Natural Skincare Products - With a growing shift towards clean and natural ingredients in skincare products, brands like 'Beached' have an opportunity to attract customers who prioritize natural and eco-friendly formulations.
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