Australia's Swim Gear For Olympics
Going Like Sixty — February 12, 2008 — Lifestyle
References: theage.au
Illustrating once again that the Olympics is all about the competition and not the sex, the Australian swim team showed off their gear today. The Speedo LZR Racer suits boast less drag than the old style. I think you have to be born into these suits because they are seamless. NASA had a hand in keeping swimmers abreast of the latest package.
Implications - Athletic apparel has become more complex over the years due to the amount of research put into each piece. Athletic gear has thus evolved from basic tees and shorts into high-functioning material designed to help consumers bring out the best of their performance. With new synthetic material and flex technology being developed every day, the sporting industry continues to provide stylish, highly functional apparel for athletes everywhere.
Implications - Athletic apparel has become more complex over the years due to the amount of research put into each piece. Athletic gear has thus evolved from basic tees and shorts into high-functioning material designed to help consumers bring out the best of their performance. With new synthetic material and flex technology being developed every day, the sporting industry continues to provide stylish, highly functional apparel for athletes everywhere.
Trend Themes
1. Complex Athletic Apparel - The amount of research put into athletic apparel has led to the development of high-functioning and stylish gear.
2. Synthetic Material Innovation - Continuous development of new synthetic materials and flex technology is revolutionizing athletic apparel.
3. Performance-enhancing Gear - Sporting industry provides highly functional apparel designed to help athletes bring out their best performance.
Industry Implications
1. Sports Apparel - The sports apparel industry is constantly evolving to meet the demand for advanced and stylish athletic gear.
2. Textile Manufacturing - Continuous development of synthetic materials and flex technology is driving innovation in the textile manufacturing industry.
3. Sporting Goods - The sporting goods industry offers a wide range of performance-enhancing gear for athletes in various sports.
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