Envoy Presents Kicks with Style
Graham Bond — January 15, 2012 — Fashion
References: envoyaustralia & nice-pair.tumblr
Envoy presents a modern take on espadrilles.
It’s hard to get Australian’s out of flip-flops during the summer, but one brand is giving guys a more stylish footwear option for those hot days. Taking inspiration from the traditional espadrille, Envoy has updated the concept with their Aussie Summer Shoes to give more comfort and durability. A supportive cork mid-sole replaces the rope sole, and a natural rubber sole replaces the thin rubber sole found on many espadrilles.
From a quality perspective, Envoy’s stand far above the many unisex espadrilles on the market. Many of which are identical save for a different brand label stuck on the back. With nine color choices (and more to follow), you can put away your flip-flops and get an Aussie summer looks on your feet.
It’s hard to get Australian’s out of flip-flops during the summer, but one brand is giving guys a more stylish footwear option for those hot days. Taking inspiration from the traditional espadrille, Envoy has updated the concept with their Aussie Summer Shoes to give more comfort and durability. A supportive cork mid-sole replaces the rope sole, and a natural rubber sole replaces the thin rubber sole found on many espadrilles.
From a quality perspective, Envoy’s stand far above the many unisex espadrilles on the market. Many of which are identical save for a different brand label stuck on the back. With nine color choices (and more to follow), you can put away your flip-flops and get an Aussie summer looks on your feet.
Trend Themes
1. Modern Espadrilles - Envoy updates the traditional concept of espadrilles with natural rubber soles and cork mid-soles to provide more comfort and durability.
2. Improved Durability and Comfort - Envoy's Aussie Summer Shoes offer more supportive and durable alternatives for traditional summer footwear.
3. Fashionable Summer Shoes - Envoy offers a stylish take on summer footwear with nine color options and a modern twist on espadrilles.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the popularity of minimalist summer shoes by stocking modern espadrilles with natural rubber and cork mid-soles.
2. Footwear Manufacturing - Innovative shoe brands can differentiate themselves from competitors by incorporating sustainable and durable materials in their summer shoe lines.
3. Tourism and Hospitality - Hotels and resorts located in popular summer destinations can offer their guests the stylish and comfortable option of Envoy's modern espadrilles.
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