AURALEE Unveils its SS22 Capsule Full of Minimal Designs
Tokyo-based fashion label AURALEE showcases its latest collection designed specifically for the Spring/Summer 2022 season. Designer of the brand, Ryota Iwai talks about the vision, “We want to create all of our items — from a pair of socks or a T-shirt — with the same level of dedication, care, time and attention as more ‘intricate’ pieces like a coat or dress."
Through simplistic design, the brand has been noticed on a global scale. It features pieces that are intricately designed, spotlighting the fine details of the textures and materials that are used to create the items. Some of the notable items include the brand's sweaters made from kid mohair or wool yarn for example.
Image Credit: AURALEE
Through simplistic design, the brand has been noticed on a global scale. It features pieces that are intricately designed, spotlighting the fine details of the textures and materials that are used to create the items. Some of the notable items include the brand's sweaters made from kid mohair or wool yarn for example.
Image Credit: AURALEE
Trend Themes
1. Minimalistic Fashion Design - A trend of simplistic and minimalistic fashion is emerging, providing opportunities for designers to focus on intricate details and textures.
2. Attention to Detail in Fashion - With the emphasis on creating simpler items with the same level of focus as more complex pieces, there is an opportunity for innovation in the fashion industry through careful attention to detail.
3. Fine Textures in Fashion - The use of fine textures and materials in fashion is becoming more prevalent as a trend towards understated, yet luxurious clothing gains popularity.
Industry Implications
1. Fashion and Apparel - As fashion and apparel becomes more focused on minimalistic and carefully crafted designs, there is an opportunity for innovative designers to stand out in the industry.
2. Textiles and Fabric - The trend towards fine textures and materials in fashion provides opportunities for innovation in the textiles and fabric industry, as designers seek to create unique and luxurious fabrics.
3. Retail - As consumers seek out fashion with attention to detail and texture, there can be opportunities for retail companies to market and sell these products to a luxury-seeking demographic.
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