The 'AURA Band' Fitness Wearable Accelerates Healthy Living
Michael Hemsworth — February 16, 2018 — Tech
References: kickstarter & geeky-gadgets
The 'AURA Band' is a revolutionary wearable that will provide wearers with a new way to track their body and fitness levels without the need for guesswork. Incorporated with bioimpedance analysis technology, the wearable is able to indicate when there has been a change in your muscle volumes, fat and hydration levels. This means you'll be able to obtain deeper insights behind how your body is reacting to your lifestyle to enable you to push further or make changes accordingly.
The 'AURA Band' will also track your heart rate and the steps you take, while also providing rewards in the form of AURA coins. This can be exchanged for real-world discounts and gifts, which further helps to push users along in the right direction towards a healthier lifestyle.
The 'AURA Band' will also track your heart rate and the steps you take, while also providing rewards in the form of AURA coins. This can be exchanged for real-world discounts and gifts, which further helps to push users along in the right direction towards a healthier lifestyle.
Trend Themes
1. Bioimpedance Analysis Wearables - Incorporating bioimpedance analysis technology in wearables can provide more accurate and real-time insights on body composition, creating opportunities for personalized nutrition and fitness recommendations.
2. Reward-based Fitness Trackers - Providing rewards in the form of coins or points to fitness tracker users can enhance motivation and engagement, opening opportunities for partnerships with retailers and wellness brands.
3. Integrated Health Metrics Wearables - Integrating heart rate, steps taken, and other health metrics in one wearable device can simplify and enhance the tracking of one's overall health, creating opportunities for seamless health monitoring and management.
Industry Implications
1. Wearable Technology - The wearable technology industry can leverage bioimpedance analysis technology and reward-based features to create more accurate and engaging fitness tracking devices.
2. Health and Wellness - The health and wellness industry can partner with reward-based fitness trackers to offer discounts and gifts to users, while also leveraging integrated health metrics wearables for health monitoring and management services.
3. Nutrition and Fitness Services - The nutrition and fitness services industry can collaborate with bioimpedance analysis wearables to provide more personalized and data-driven nutrition and fitness recommendations to clients.
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