Greg Ponesse — January 28, 2007 — Autos
References: blog.wired
Identec Solutions RFID tags will now be used by Audi to track their Audi TT line while in production. I guess the worry is what happens is they forget to remove the RFID tags. Does that mean they can track all your destinations?
Implications - Recent months have seen a string of reports about RFID privacy concerns in various products, so here's to hoping that Audi makes sure these ones get used (and removed) responsibly. If they only end up being used to track the progress of the 350 Audi TT chassis being produced at Audi's plant in Ingolstadt, Germany, then that's one thing. If they end up being used to track consumer usage patterns, however, it would be a very controversial move.
Implications - Recent months have seen a string of reports about RFID privacy concerns in various products, so here's to hoping that Audi makes sure these ones get used (and removed) responsibly. If they only end up being used to track the progress of the 350 Audi TT chassis being produced at Audi's plant in Ingolstadt, Germany, then that's one thing. If they end up being used to track consumer usage patterns, however, it would be a very controversial move.
Trend Themes
1. RFID Privacy Concerns - The recent reports about RFID privacy concerns present an opportunity for disruptive innovation in developing more secure and responsible RFID tracking systems.
2. Production Tracking with RFID - The use of RFID tags for tracking production progress, like in Audi's case, presents an opportunity for disruptive innovation in improving efficiency and transparency in manufacturing processes.
3. Consumer Usage Tracking - The potential use of RFID tags to track consumer usage patterns opens up opportunities for disruptive innovation in personalized marketing and targeted advertising strategies.
Industry Implications
1. Automotive Manufacturing - The automotive manufacturing industry can benefit from disruptive innovation in integrating RFID technology for production tracking, improving supply chain management and optimizing operational processes.
2. Data Security - The data security industry can explore disruptive innovation in developing advanced encryption and privacy solutions for RFID systems, addressing the concerns of consumer privacy and cyber threats.
3. Marketing and Advertising - The marketing and advertising industry can leverage disruptive innovation in utilizing RFID tags for tracking consumer behavior, enabling personalized marketing campaigns and enhancing customer experience.
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