Audio-Technica Relaunches Its 'Sound Burger' Turntable from the '80s
References: audio-technica & engadget
Audio-Technica is reintroducing its iconic ‘Sound Burger’ portable turntable to celebrate the record player’s 60th anniversary. The square turntable contrasts square, transparent bases with gleaming metal mechanics, boasting an updated Bluetooth connection and USB-C charging while maintaining its vintage look. The ‘Sound Burger’ has a bright red arm with the Sound Burger logo outlined in white.
Alongside the 1980s record player, Audio-Technica is launching the AT-LP2022. Vinyl records are spun using the customized Shibata stylus from Audio-Technica, and the chassis is made of acrylic. Only 3,000 units of the AT-LP2022 are available, making this item a limited edition release.
Starting today, the new Sound Burger may be purchased for $229 USD. Sometime during the winter season, Audio-Technica will release the AT-LP2022 for $1,146 USD.
Image Credit: Audio-Technica
Alongside the 1980s record player, Audio-Technica is launching the AT-LP2022. Vinyl records are spun using the customized Shibata stylus from Audio-Technica, and the chassis is made of acrylic. Only 3,000 units of the AT-LP2022 are available, making this item a limited edition release.
Starting today, the new Sound Burger may be purchased for $229 USD. Sometime during the winter season, Audio-Technica will release the AT-LP2022 for $1,146 USD.
Image Credit: Audio-Technica
Trend Themes
1. Retro Audio Gadgets - Audio-Technica reintroduces an updated version of its 'Sound Burger' to celebrate its 60th anniversary, signaling an increasing demand for nostalgia-inducing gadgets that are retro but have modern features.
2. Customized Turntables - Audio-Technica's AT-LP2022 features a customized Shibata stylus, highlighting an increasing demand for personalized and customizable turntables that cater to individual preferences.
3. Wireless Audio Technology - Audio-Technica's updated 'Sound Burger' turntable now boasts a Bluetooth connection, presenting an opportunity for other audio device manufacturers to integrate wireless technology into their products.
Industry Implications
1. Audio Equipment Manufacturing - Audio-Technica's new product releases highlight the demand for high-quality and innovative audio devices, presenting opportunities for other manufacturers in the industry to create similar products.
2. Retail - The limited edition release of the AT-LP2022 creates a sense of urgency for consumers to purchase it before it sells out, presenting a marketing opportunity for retailers that carry this and similar products.
3. Music Production - The updated features of Audio-Technica's 'Sound Burger' turntable, such as its Bluetooth connectivity and USB-C charging capabilities, could revolutionize the way music producers work by making their equipment more portable and versatile.
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