Google Assistant Devices Now Have Personalized News Playlists
Daniel Johnson — November 22, 2019 — Tech
References: blog.google & techcrunch
Google Assistant devices now have the ability to read a customized audio news playlist. Users can access an audio news playlist by simply asking their Google Assistant Device. Google titled the new feature 'Your News Update,' and it is comprised of several different news sources.
The audio news playlist will always begin with shorter clips that contain major stories from a day. After that, it moves on to a longer content that is tailored for a specific user based on the previous information they have shared with Google.
Google's recommended news playlist will also cater to the user over time. If a person skips a story, the system will document that and not show similar stories in the future.
Image Credit: TechCrunch
The audio news playlist will always begin with shorter clips that contain major stories from a day. After that, it moves on to a longer content that is tailored for a specific user based on the previous information they have shared with Google.
Google's recommended news playlist will also cater to the user over time. If a person skips a story, the system will document that and not show similar stories in the future.
Image Credit: TechCrunch
Trend Themes
1. Customized News Playlists - As more people turn to digital assistants for news consumption, there is a chance for news providers to create curated and customized playlists to cater to users' needs and preferences.
2. Personalized Content Delivery - Personalized news delivery is becoming increasingly important, presenting an opportunity for content providers to create tailored content for individual users with the help of AI and machine learning algorithms.
3. Voice-activated News Distribution - As voice assistants become more prevalent in households and businesses, there is a trend towards voice-activated news distribution that offers a hands-free way for users to consume news content.
Industry Implications
1. Media and Journalism - Media outlets can collaborate with tech companies to create personalized news playlists to capture more readership and increase user engagement with their content.
2. Voice Technology - As voice technology continues to evolve, there is an opportunity to integrate natural language processing and machine learning algorithms to create smarter and more personalized news playlists that cater to individual users' preferences.
3. Advertising and Marketing - As voice assistants become increasingly popular, there is an opportunity for advertisers to tap into audio ad formats that are tailored to users' interests and preferences, presenting a new and innovative way to reach potential customers.
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