Audi TT-RS Roadster Takes Aesthetic Cues From the R8
Marissa Brassfield — March 26, 2009 — Autos
This delicious automobile is the Audi TT-RS Roadster, which will be revealed at the upcoming Leipzig Motor Show. It features the familiar Audi TT rounded silhouette with a few mean details from the R8 for a gorgeous overall design.
The Audi TT-RS Roadster will most likely contain the same engine as its hard-top version: a five-cylinder turbocharged 2.5-liter engine that delivers 340 horsepower. The Roadster also gets an upgraded suspension and brake system.
Implications - This product is a great business opportunity for industries looking to capitalize on an already existing product. Buyers of this and similar products are receiving a familiar product but with an improved interior. Consumers will be encouraged to purchase the product that they know and love especially since now they have access to an upgraded one.
The Audi TT-RS Roadster will most likely contain the same engine as its hard-top version: a five-cylinder turbocharged 2.5-liter engine that delivers 340 horsepower. The Roadster also gets an upgraded suspension and brake system.
Implications - This product is a great business opportunity for industries looking to capitalize on an already existing product. Buyers of this and similar products are receiving a familiar product but with an improved interior. Consumers will be encouraged to purchase the product that they know and love especially since now they have access to an upgraded one.
Trend Themes
1. Automatic Convertible Trend - Automobile manufacturers are incorporating automatic convertible designs into their models, providing consumers with the convenience of easily transitioning from a closed-top to an open-top vehicle.
2. Incorporating Design Cues From Higher-end Models - Automotive brands are leveraging the appeal of their high-end models by incorporating design elements into more affordable models, creating a visually appealing and aspirational product.
3. Enhanced Performance in Open-top Vehicles - Automakers are enhancing the performance of open-top vehicles by upgrading the suspension, brake systems, and engines, creating a thrilling driving experience for consumers.
Industry Implications
1. Automotive Manufacturing - Automobile manufacturers have the opportunity to create automatic convertible designs and incorporate design cues from higher-end models to attract consumers and increase sales.
2. Automotive Aftermarket - The automotive aftermarket industry can capitalize on the enhanced performance of open-top vehicles by offering aftermarket upgrades and accessories to further enhance the driving experience.
3. Luxury Automotive - Luxury automotive brands can leverage their high-end models' design cues to create visually stunning and aspirational convertible models, appealing to affluent consumers seeking a premium driving experience.
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