Au Jour Le Jour's Latest Lookbook Highlights Chic Wilderness Apparel
Jana Pijak — September 10, 2014 — Marketing
References: aujourlejour.it & designscene.net
Au Jour Le Jour's latest lookbook boasts a collection of park ranger inspired looks for both men and women. The label's youthful and quirky pieces are paired with Scout master headwear and embroidered badge accessories that are campy and outdoorsy in their aesthetic.
Photographer Ryan Jerome captures Au Jour Le Jour's Autumn/Winter 2014 collection for the label's latest lookbook. The catalog is lensed against a backrop to teepee tents and is outfitted by wardrobe stylist Vittoria Cerciello.
Hair and makeup for this advertorial is courtesy of Fabio D’Onofrio and Mara De Marco who ensure that models Pedro Bertolini and Natalia Bieganska are looking their best. Standouts from this lookbook are its lip-printed sweaters and embellished denim separates that are both nostalgic and ornate.
Photographer Ryan Jerome captures Au Jour Le Jour's Autumn/Winter 2014 collection for the label's latest lookbook. The catalog is lensed against a backrop to teepee tents and is outfitted by wardrobe stylist Vittoria Cerciello.
Hair and makeup for this advertorial is courtesy of Fabio D’Onofrio and Mara De Marco who ensure that models Pedro Bertolini and Natalia Bieganska are looking their best. Standouts from this lookbook are its lip-printed sweaters and embellished denim separates that are both nostalgic and ornate.
Trend Themes
1. Chic Wilderness Apparel - Disruptive innovation opportunity: Create a line of fashionable outdoor clothing that combines style and functionality.
2. Campy and Outdoorsy Aesthetic - Disruptive innovation opportunity: Develop a brand that embraces a playful and adventurous theme in its clothing and accessories.
3. Nostalgic and Ornate Designs - Disruptive innovation opportunity: Design clothing and accessories that tap into nostalgia while also incorporating intricate and detailed embellishments.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce new trends and styles to the fashion industry that merge outdoor elements with high fashion.
2. Outdoor Apparel - Disruptive innovation opportunity: Create a niche market for stylish outdoor clothing that appeals to fashion-conscious individuals.
3. Accessories - Disruptive innovation opportunity: Design unique and eye-catching accessories that cater to consumers looking to make a fashion statement.
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