Attitude Improvement, Global Optimism & Consumer Confidence Rising
Allison Horner — August 3, 2009 — Business
References: nielsen & blog.nielsen
Attitude is everything! In a global study on consumer confidence, 24 of 28 markets showed an average 5 point rise since from March to June 2009, according to Nielsen’s latest Nielsenwire article, “Nielsen Global Consumer Confidence Index Rises in 24 of 28 Markets.”
Why do consumers feel they are on the road to recovery? Positive media and news coverage have increased, and consumers are talking and blogging about the recession about 60 percent less than in March. Plus, reports show they are ready to spend again due to quick government responsiveness and stock market increases.
The most confident countries were Indonesia, the Philippines, Australia, China and Italy, while the United States saw no growth in consumer confidence.
Why do consumers feel they are on the road to recovery? Positive media and news coverage have increased, and consumers are talking and blogging about the recession about 60 percent less than in March. Plus, reports show they are ready to spend again due to quick government responsiveness and stock market increases.
The most confident countries were Indonesia, the Philippines, Australia, China and Italy, while the United States saw no growth in consumer confidence.
Trend Themes
1. Global Optimism Rising - Increased positive media and news coverage have led to a 5 point rise in consumer confidence in 24 of 28 markets, suggesting an opportunity for media and journalism industries to capitalize on shaping a positively-engaging narrative.
2. Recovery Attitude - Consumers are talking about the recession 60% less, likely due to positive media, indicating an opportunity for marketing and advertising industries to shift messaging towards a hopeful post-recession future.
3. Increased Consumer Confidence - Consumers are ready to spend again due to quick government responsiveness and stock market increases, creating an opportunity for finance and investment industries to create new products and services that cater to increased consumer demand and confidence.
Industry Implications
1. Media & Journalism - Positive media and news coverage have led to a 5 point rise in consumer confidence in 24 of 28 markets, suggesting an opportunity to capitalize on shaping a positively-engaging narrative.
2. Marketing & Advertising - Consumers are talking about the recession 60% less, indicating an opportunity to shift messaging towards a hopeful post-recession future.
3. Finance & Investment - Consumers are ready to spend again due to quick government responsiveness and stock market increases, creating an opportunity to create new products and services that cater to increased consumer demand and confidence.
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