ATOPALM Kids Encourages Youth to Form Healthy Skincare Habits
Laura McQuarrie — April 23, 2019 — Life-Stages
References: atopalm & prunderground
To get kids in the habit of taking good care of their skin from a young age, ATOPALM, Korea’s leading skincare brand for dry and sensitive skin, launched a new product line called ATOPALM Kids. So far, the new line includes two items that inspire fun and the formation of healthy skincare habits.
Both of the new ATOPALM Kids products are dermatologist-tested and are free from ingredients that could potentially be irritating. The ATOPALM Kids Face Lotion is a lightweight, non-greasy formula that can be used daily to shield the skin from the elements. Notably, the kid-friendly lotion includes broccoli sprout extract, a natural moisturizing agent derived from raw sugar, a DOUBLE GUARD FORMULA and PURE ACTIVE EXTRACT, which combines coconut oil, vanilla fruit extract and candelilla wax. ATOPALM Kids also includes a Foaming Hand Wash with a bright citrus scent.
Both of the new ATOPALM Kids products are dermatologist-tested and are free from ingredients that could potentially be irritating. The ATOPALM Kids Face Lotion is a lightweight, non-greasy formula that can be used daily to shield the skin from the elements. Notably, the kid-friendly lotion includes broccoli sprout extract, a natural moisturizing agent derived from raw sugar, a DOUBLE GUARD FORMULA and PURE ACTIVE EXTRACT, which combines coconut oil, vanilla fruit extract and candelilla wax. ATOPALM Kids also includes a Foaming Hand Wash with a bright citrus scent.
Trend Themes
1. Youth Skincare Habits - Creating skincare products targeted at children encourages the formation of healthy skincare habits from a young age.
2. Dermatologist-tested Formulas - Developing skincare products that are dermatologist-tested and free from potentially irritating ingredients ensures safety and effectiveness.
3. Natural Moisturizing Agents - Incorporating natural moisturizing agents like broccoli sprout extract and coconut oil offers a safer and more sustainable approach to skincare.
Industry Implications
1. Skincare Industry - The skincare industry can make use of the trend of targeting skincare products specifically at children to tap into a new consumer segment.
2. Dermatology Industry - Dermatology professionals can leverage the demand for dermatologist-tested and gentle skincare products by collaborating with or endorsing brands like ATOPALM Kids.
3. Natural Beauty Industry - The natural beauty industry can explore the use of natural moisturizing agents in their formulations to cater to the growing consumer preference for safer and eco-friendly products.
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