The Atmos x Reebok 25th Anniversary Workout Sneaker Glows in the Dark
Taylor Keefe — February 9, 2012 — Fashion
References: reebok & freshnessmag
Very few liefstyle sneakers are as crisp and cool as the Atmos x Reebok Workout sneaker, which was made to celebrate the 25th anniversary of the iconic shoe.
The recent collaboration, resulting in the Atmos x Reebok 25th anniversary Workout sneakers, features more than just an updated design. The lifestyle sneakers comes in an eggshell colorway with fine detailing along the outer sole and a vintage Reebok logo on the tongue. The Atmos contribution is even slicker: the shoe's outer material is glow in the dark. When worn at night, the shoes will emit a bright green light, which should notify ignorant drivers.
The Atmos x Reebok collaboration is an attempt by both brands to increase a presence in the lifestyle footwear market. Only time will tell if the teamwork will pay off.
The recent collaboration, resulting in the Atmos x Reebok 25th anniversary Workout sneakers, features more than just an updated design. The lifestyle sneakers comes in an eggshell colorway with fine detailing along the outer sole and a vintage Reebok logo on the tongue. The Atmos contribution is even slicker: the shoe's outer material is glow in the dark. When worn at night, the shoes will emit a bright green light, which should notify ignorant drivers.
The Atmos x Reebok collaboration is an attempt by both brands to increase a presence in the lifestyle footwear market. Only time will tell if the teamwork will pay off.
Trend Themes
1. Glow-in-the-dark Lifestyle Sneakers - Opportunity for sneaker brands to innovate by incorporating glow-in-the-dark feature for lifestyle sneakers.
2. Collaborations for Lifestyle Footwear Market - Opportunity for fashion and footwear brands to collaborate in order to strengthen their presence in the lifestyle footwear market.
3. Lifestyle Sneakers with Vintage Designs - Opportunity for fashion and footwear brands to innovate by incorporating vintage designs for lifestyle sneakers to attract consumers looking for retro-inspired fashion.
Industry Implications
1. Fashion Industry - Opportunity for fashion industry to innovate by incorporating glow-in-the-dark feature and vintage designs for lifestyle sneakers.
2. Footwear Industry - Opportunity for footwear industry to innovate by incorporating glow-in-the-dark feature and vintage designs for lifestyle sneakers.
3. Sports Industry - Opportunity for sports industry to collaborate with fashion and footwear brands by offering special editions of lifestyle sneakers for athletes and fans.
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