The atmos x ASICS GEL-Lyte III 'NEXKIN' Sneakers are Subtle
Michael Hemsworth — August 1, 2019 — Fashion
References: media.atmos-tokyo & hiconsumption
The atmos x ASICS GEL-Lyte III 'NEXKIN' sneakers are the latest customized version of the footwear style that takes fashion and function into account for a distinctly subtle final design.
The sneakers come in two color options including black and white, which are paired with dark green camouflage and pale blue camouflage, respectively. The aforementioned NEXKIN proprietary textile from the shoe brand enables the footwear to maintain a lightweight, breathable design that is ideal for wear in the summer heat.
The atmos x ASICS GEL-Lyte III 'NEXKIN' sneakers are finished with translucent outsoles as well as reflective 3M tape to enhance the finish of the footwear. Hitting store shelves on August 3, the sneakers will retail for approximately $140.
The sneakers come in two color options including black and white, which are paired with dark green camouflage and pale blue camouflage, respectively. The aforementioned NEXKIN proprietary textile from the shoe brand enables the footwear to maintain a lightweight, breathable design that is ideal for wear in the summer heat.
The atmos x ASICS GEL-Lyte III 'NEXKIN' sneakers are finished with translucent outsoles as well as reflective 3M tape to enhance the finish of the footwear. Hitting store shelves on August 3, the sneakers will retail for approximately $140.
Trend Themes
1. Camouflage Sneakers - There is an opportunity to innovate in the design of camouflage sneakers to provide a balance of fashion and function for consumers.
2. Proprietary Textile - The development of proprietary textiles can differentiate shoe brands and provide a competitive advantage.
3. Reflective Detailing - Integrating reflective 3M tape into footwear design can add an element of safety for consumers.
Industry Implications
1. Footwear - The footwear industry can incorporate new textile technology and design elements to elevate their products.
2. Fashion - The fashion industry can work with shoe brands to create trendy yet practical footwear designs.
3. Outdoor Recreation - The outdoor recreation industry can benefit from the integration of reflective detailing in functional footwear.
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