The 'Atma' Hairdryers Posters Aae Made for All Kinds of Locks
Senduran Bhakthakumaran — March 27, 2012 — Marketing
References: adsoftheworld & ibelieveinadv
Being a man does not exempt one from record-breaking hours of shopping with a female loved one in search of the best hair grooming product, but according to the 'Atma' Hairdryers recent campaign, men can lead their lovely ladies straight towards these perfect hairdryers and skip the search.
These ads show Atma's perfect hairdryer working its magic on a brunette, blonde and raven-haired beauty respectively, all looking seductively appealing. The posters show the women holding the hairdryers towards their hair and, instead of seeing blowing warm air at them, there is an arm sticking out of the hairdryer with a comb, curler and even a pair of scissors. The ad shows that the dryer will do anything to keep a woman's hair the way she wants it. So men, fear not when the Atma hairdryers are in stock!
These ads show Atma's perfect hairdryer working its magic on a brunette, blonde and raven-haired beauty respectively, all looking seductively appealing. The posters show the women holding the hairdryers towards their hair and, instead of seeing blowing warm air at them, there is an arm sticking out of the hairdryer with a comb, curler and even a pair of scissors. The ad shows that the dryer will do anything to keep a woman's hair the way she wants it. So men, fear not when the Atma hairdryers are in stock!
Trend Themes
1. Personalized Haircare - The Atma hairdryer's ability to cater to different hair types highlights the trend of offering personalized haircare solutions.
2. Innovative Hair Styling Tools - The inclusion of a comb, curler, and scissors in the hairdryer suggests an innovative trend in multifunctional hair styling tools.
3. Gender-inclusive Hair Products - Atma Hairdryers' campaign aims to break traditional gender stereotypes by targeting men as potential purchasers of hair grooming products.
Industry Implications
1. Beauty and Personal Care - The beauty industry could benefit from developing more personalized haircare products for individuals with different hair types.
2. Haircare Tools and Accessories - The haircare tools and accessories industry could explore creating multifunctional tools that offer convenience and versatility to users.
3. Marketing and Advertising - The marketing and advertising industry could focus on breaking traditional gender stereotypes and crafting inclusive campaigns for various target audiences.
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