SoulCycle Recently Launched a New At-Home Workout Experience
Grace Mahas — August 8, 2019 — Business
References: prnewswire & popsugar
SoulCycle, the New York City-based fitness company, recently announced it will be launching an at-home cycling program session. The launch to an on-demand service is part of the brand's larger digital platform that offers personalized programming and "premium fitness content." SoulCycle's at-home cycling program will be integrated into the brand's new bike that includes a screen.
The shift to at-home fitness should be no surprise with the increase in remote fitness options. "The digital platform... reflects the future of experience — blending digital with physical, via exclusive, authentic, and engaging content — empowering consumers to choose where, how and when they work out," stated the brand in a press release.
By giving consumers the opportunity to workout wherever and whenever gives them more convenience and flexibility in their increasingly busy lives.
The shift to at-home fitness should be no surprise with the increase in remote fitness options. "The digital platform... reflects the future of experience — blending digital with physical, via exclusive, authentic, and engaging content — empowering consumers to choose where, how and when they work out," stated the brand in a press release.
By giving consumers the opportunity to workout wherever and whenever gives them more convenience and flexibility in their increasingly busy lives.
Trend Themes
1. At-home Fitness - The trend of at-home fitness is disrupting the traditional gym industry as it offers convenience and flexibility for busy individuals.
2. On-demand Services - The rise of on-demand services in the fitness industry is disrupting traditional fitness classes by allowing users to access workouts anytime and anywhere.
3. Digitalization of Fitness - The integration of technology and personalization in fitness programs is disrupting the fitness industry by providing engaging and interactive workout experiences.
Industry Implications
1. Fitness Equipment - The at-home fitness trend presents an opportunity for the fitness equipment industry to innovate and develop home gym equipment that provides a similar workout experience as in-person classes.
2. Streaming Services - The growth of on-demand fitness programs creates opportunities for streaming services to develop and provide a wide range of fitness content for consumers to access at any time.
3. Digital Fitness Platforms - The rise in the digitalization of fitness creates opportunities for companies to develop and enhance digital fitness platforms that offer personalized workout programs and engage users through interactive features.
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