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Youthfully Sporty Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

David Novotny Dons Athletic Menswear Looks for Michal Jakubec's Shoot

— December 19, 2014 — Fashion
David Novotny sports athletic menswear looks in this colorful editorial by photographer
Michal Jakubec. The modeling newcomer poses against vibrant background vignettes while sporting a wardrobe of hot pink performance wear, printed statement tees and protective sporting gear accessories like helmets and ski goggles.

The models also poses with ski and glove props and carries a pair of colorful sneakers around his neck. In addition to his athletic menswear staples, David Novotny also dons a more tailored get-up in this series and shows that he can pull off both boyish and sophisticated styling.

The M Management face is originally from Bratislava and proves he is a talent to take notice off despite of his lack of modeling experience.
Trend Themes
1. Athletic Menswear - Opportunity for designers to create fashionable and functional athletic wear for men, incorporating bold colors and statement prints.
2. Accessories for Sport - Opportunity for businesses to create protective sporting gear accessories, such as colorful helmets and ski goggles, that are fashionable as well as functional.
3. Colorful Sneakers - Opportunity for sneaker brands and designers to create colorful and versatile sneakers that can be worn both athletically and casually.
Industry Implications
1. Athletic Wear Industry - The athletic wear industry can capitalize on the trend for bright, fashionable athletic wear for men.
2. Sporting Goods Industry - The sporting goods industry can develop and market fashionable and functional protective gear accessories, to meet the demand from customers who are interested in looking good while playing sports.
3. Footwear Industry - Opportunity for footwear industry to create colorful, stand-out sneakers that can be worn both for sports and casual wear.
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