This Brand's Clothing Was Designed by Emerging Bloggers
Mishal Omar — November 24, 2016 — Lifestyle
References: sunandcobalt & kickstarter
The athleisure brand 'Sun & Cobalt' offers a new clothing collection each month and style tips to go along with it.
The clothing collections that the brand offers are limited edition and are designed in a collaboration with emerging fashion and fitness bloggers. Each month, the athleisure brand collaborates with a new blogger and releases a capsule collection, while the blogger involved shows consumers how to style the collection both at the gym or in their daily lives. All of the items are ethically sourced and competitively priced.
The collections this brand offers are the perfect mix of dynamic and classic by pairing popular athletic clothing styles with fashion-forward designs -- ensuring that the apparel can be worn in almost any situation.
The clothing collections that the brand offers are limited edition and are designed in a collaboration with emerging fashion and fitness bloggers. Each month, the athleisure brand collaborates with a new blogger and releases a capsule collection, while the blogger involved shows consumers how to style the collection both at the gym or in their daily lives. All of the items are ethically sourced and competitively priced.
The collections this brand offers are the perfect mix of dynamic and classic by pairing popular athletic clothing styles with fashion-forward designs -- ensuring that the apparel can be worn in almost any situation.
Trend Themes
1. Limited-edition Collaborations - Brands can tap into emerging influencers and bloggers for monthly limited-edition collaborations, enhancing brand visibility and consumer excitement.
2. Incorporating Style Tips - Brands can provide style tips and guidance to customers, offering inspiration and versatility for wearing their products in various settings.
3. Ethically Sourced Apparel - Consumers are increasingly drawn to brands that offer ethically sourced and competitively priced clothing options, presenting an opportunity for brands to differentiate themselves in the market.
Industry Implications
1. Athleisure - Athleisure brands can explore collaborative partnerships with emerging bloggers to create limited-edition collections, expanding their reach and appealing to fashion-forward consumers.
2. Fashion - Fashion brands can incorporate style tips and demonstrate the versatility of their clothing, empowering customers to incorporate fashion-forward athleisure into their everyday lives.
3. Sustainable Fashion - Sustainable fashion brands can leverage ethically sourced apparel to attract conscious consumers who prioritize both style and ethical production practices.
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