Atelier New Regime Has Opened Its First Store in Montreal
Rebecca Byers — April 22, 2016 — Business
References: superfuture
This new boutique in Montreal is the home of Atelier New Regime, an up and coming brand in the city. The brand chose to open their first boutique in St.-Henri, a historically blue collar Montreal neighborhood on the come up, now occupying a ground level of a low-rise building. The interior of the shop itself is almost entirely bright orange, with a rectangular tube-shaped light fixture on the ceiling. In addition to the walls, the shop features entirely orange fixtures and carries the streetwear brand's entire range.
Atelier New Regime is a Montreal-based streetwear brand launched in 2009 by brothers Koku and Gildas Awuye and Setiz Taheri. The shop on St.-Henri is constructed from steel and was realized by local design practice Consult.
Atelier New Regime is a Montreal-based streetwear brand launched in 2009 by brothers Koku and Gildas Awuye and Setiz Taheri. The shop on St.-Henri is constructed from steel and was realized by local design practice Consult.
Trend Themes
1. Orange-themed Stores - Designing stores with a monochromatic orange theme could be a unique branding strategy for streetwear boutiques.
2. Hyper-local Branding - Developing a brand identity rooted in the history and culture of a specific local neighborhood could help establish a loyal and dedicated customer base.
3. Rise of Streetwear Brands - The increasing popularity of streetwear fashion can offer opportunities for new and emerging brands to enter the market and establish a name for themselves.
Industry Implications
1. Retail - Implementing unique and eye-catching store designs could attract more customers and lead to increased sales.
2. Fashion - Studying and incorporating local history and culture into fashion designs could create a narrative that resonates with consumers.
3. Design - Creating innovative and visually appealing store designs can enhance a brand's identity and contribute to its success.
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