Virgin Voyages' 'Shake for Champagne' Enhances At-Sea Experiences
Laura McQuarrie — October 10, 2019 — World
References: virginvoyages & businesswire
Virgin Voyages debuted an on-demand champagne delivery service by the name of 'Shake for Champagne' as a way to enhance the at-sea experiences it provides. Onboard the Scarlet Lady, it's now as simple as shaking a smartphone with the Sailor app, which reveals a secret Virgin Voyages Champagne button that can be pressed to be treated to a bottle of Möet & Chandon Impérial in a red-colored bucket that's on-brand with Virgin.
While the on-demand champagne delivery service shares a taste of true luxury, there's also a luxurious new champagne lounge and caviar bar called Sip to visit for an even greater selection. To kick off Virgin Voyages’ inaugural season, limited-edition bottles of Möet & Chandon Impérial will be available in the cabins of those who make their booking within a limited time window.
While the on-demand champagne delivery service shares a taste of true luxury, there's also a luxurious new champagne lounge and caviar bar called Sip to visit for an even greater selection. To kick off Virgin Voyages’ inaugural season, limited-edition bottles of Möet & Chandon Impérial will be available in the cabins of those who make their booking within a limited time window.
Trend Themes
1. On-demand Delivery Services - Companies can enhance their customer experiences by incorporating on-demand delivery services, like Virgin Voyages' Shake for Champagne, into their offerings.
2. Luxury Cruise Experiences - Investing in luxury cruise experiences, like Virgin Voyages' champagne lounge and caviar bar, can differentiate companies in the highly competitive cruise industry.
3. Limited-edition Promotions - Implementing limited-edition promotions, like the offer of limited-edition champagne bottles for early bookings, can create a sense of urgency and drive sales for companies in various industries.
Industry Implications
1. Food and Beverage - Food and beverage industries can utilize on-demand delivery services, like Virgin Voyages' Shake for Champagne, to bring added luxury and convenience to customer experiences.
2. Travel and Tourism - Companies within the travel and tourism industry can invest in luxury experiences, like Virgin Voyages' champagne lounge and caviar bar, to differentiate themselves and enhance customer satisfaction.
3. Hospitality and Accommodation - Implementing limited-edition promotions, like the offer of limited-edition champagne bottles for early bookings, can drive sales and create loyal guests for companies within the hospitality and accommodation industry.
3.7
Score
Popularity
Activity
Freshness
