Baring Shoulders Instead of Cleavage
Going Like Sixty — September 21, 2008 — Luxury
References: fashionising
The one-shoulder dress is a dominating theme among fashion-forward style icons. Gwyneth Paltrow, Charlize Theron, Claudia Schiffer and Heidi Klum have all been spotted sporting this sexy and classy look on the red carpet recently.
This one-shouldered style continues to make a strong showing at nearly every red carpet or fashion show. Look for shoulder-baring dresses on the Emmy red carpet next.
Implications - Unconventional zones are becoming erotic. Breast cleavage and tight dresses may not be considered sexy for everyone. This impacts the fashion and cosmetic industries, as well as the marketing and advertising industries, who can set themselves ahead by showing the beauty of different parts of the body, which can appeal to female consumers who are tired of conforming to unfair beauty standards.
This one-shouldered style continues to make a strong showing at nearly every red carpet or fashion show. Look for shoulder-baring dresses on the Emmy red carpet next.
Implications - Unconventional zones are becoming erotic. Breast cleavage and tight dresses may not be considered sexy for everyone. This impacts the fashion and cosmetic industries, as well as the marketing and advertising industries, who can set themselves ahead by showing the beauty of different parts of the body, which can appeal to female consumers who are tired of conforming to unfair beauty standards.
Trend Themes
1. Asymmetrical Red Carpet Fashion - One-shoulder dresses continue to dominate red carpet fashion, presenting an opportunity for fashion brands to incorporate asymmetrical designs in their collections and cater to consumers seeking unconventional yet elegant looks.
2. Body Positivity in Fashion - The shift towards celebrating unconventional zones, such as baring shoulders instead of cleavage, presents an opportunity for the fashion industry to promote body positivity and inclusivity, particularly for female consumers who feel excluded by unfair beauty standards.
3. Alternative Beauty Standards - The trend towards emphasizing unconventional features like shoulders presents an opportunity for the cosmetic and advertising industries to promote alternative beauty standards and cater to consumers who seek unconventional yet beautiful traits.
Industry Implications
1. Fashion - The one-shoulder dress trend can be leveraged by fashion companies to innovate and introduce asymmetrical designs in their collections, catering to consumers who seek unconventional yet elegant looks.
2. Cosmetics - The emphasis on unconventional zones in fashion creates an opportunity for the cosmetic industry to promote the beauty of different body parts, such as shoulders, and cater to consumers seeking alternative beauty standards.
3. Marketing and Advertising - The shift towards body positivity and inclusivity in fashion creates an opportunity for marketing and advertising companies to promote unconventional yet beautiful features of the body, particularly for female consumers who feel excluded by traditional beauty standards.
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