The Aston Martin Animation Short Lights Up with Pristine Class
Amanda Chang — December 2, 2010 — Autos
References: motionserved
There's something about a special effects, lighting and animation combination which woos the crowds, and this Aston Martin animation short does just that. What better way make your film a bit more classy and luxurious than with the famous Bond car?
Featuring cool animations and lighting that curves and sways around the vehicle, this sci-fi Aston Martin animation short definitely emphasizes the vehicle's gorgeous silhouette.
Implications - As corporations are continuing to over saturate the market with their wares, consumers are looking to products that offer prestige as a way to differentiate themselves from their peers. Marketers that brand their products as exclusive and individualistic will be able to charge consumers more so on goods than competitors can.
Featuring cool animations and lighting that curves and sways around the vehicle, this sci-fi Aston Martin animation short definitely emphasizes the vehicle's gorgeous silhouette.
Implications - As corporations are continuing to over saturate the market with their wares, consumers are looking to products that offer prestige as a way to differentiate themselves from their peers. Marketers that brand their products as exclusive and individualistic will be able to charge consumers more so on goods than competitors can.
Trend Themes
1. Luxury Car Animations - More luxury car brands are likely to create animation shorts to promote their brand and showcase their cars’ features in a visually appealing manner.
2. Prestige Branding - Brands that market their products as exclusive and individualistic will be able to appeal to consumers who are willing to pay more for goods that differentiate them from the masses.
3. Special Effects Marketing - The use of special effects, lighting, and animation offers a creative way for brands to promote their products and stand out in a crowded market.
Industry Implications
1. Luxury Car Manufacturing - Luxury car manufacturers could use animation and special effects marketing to promote their vehicles’ unique features and design, setting them apart from more affordable car options.
2. Advertising and Marketing - Advertising and marketing firms could use special effects and animation to create visually appealing campaigns that capture consumer attention and promote their clients’ products as exclusive and high-end.
3. Film and Entertainment - Animated films and shorts featuring luxury cars could appeal to both car enthusiasts and general audiences looking for visually stunning entertainment, presenting an opportunity for film and entertainment companies to collaborate with luxury car brands.
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