The ASOS WHITE Collection Lets You Have Your Cake and Eat it Too
Vasiliki Marapas — July 10, 2014 — Fashion
References: us.asos & refinery29
The new ASOS WHITE collection is in good company; the line joins the Curve and Petite labels, both of which are part of the brand's quickly expanding inventory. Instead of catering to specific body type, the WHITE label is dedicated to providing women with tailored day wear that's perfect for the office.
The collection manages to be both professional and casual. It is comprised of tailored pieces with an emphasis on clean lines and soft colors. Dressing for work doesn't have to be dry and boring. The ASOS WHITE collection jazzes up typical work clothing, so you don't have to compromise your personal style for the sake of professionalism. Best of all, you can stay comfortable at the same time.
The ASOS website is largely responsible for many a shopping addiction, and this label will be yet another test of your willpower!
The collection manages to be both professional and casual. It is comprised of tailored pieces with an emphasis on clean lines and soft colors. Dressing for work doesn't have to be dry and boring. The ASOS WHITE collection jazzes up typical work clothing, so you don't have to compromise your personal style for the sake of professionalism. Best of all, you can stay comfortable at the same time.
The ASOS website is largely responsible for many a shopping addiction, and this label will be yet another test of your willpower!
Trend Themes
1. Elegant Workwear - The trend towards elegant workwear that combines professional and casual styles provides an opportunity for innovative new designs and clothing lines.
2. Tailored Day Wear - Tailored day wear is a growing trend that presents opportunities for brands to create more versatile and stylish pieces that can be worn in a professional setting.
3. Comfortable Professional Attire - There is a trend towards creating professional attire that is comfortable and stylish, which offers opportunities for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the trend towards elegant workwear to create new clothing lines and increase sales through more versatile and stylish options for professional attire.
2. Corporate Attire - Companies that design and sell corporate attire can explore creating more comfortable and stylish options for professionals that maintain a professional look but prioritize comfort.
3. Online Retail - The trend towards elegant workwear presents opportunities for online retailers to market and sell clothing lines that cater to the needs of professionals who want comfortable, yet professional attire.
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