COSTS Delivers a New Design of the ASICS GEL-SPOTLYTE Shoe
References: costsstore & hypebeast
COSTS joins forces with ASICS to deliver a new iteration of the GEL-SPOTLYTE sneaker model for the season, designed with inspiration from the coastal city. It dives into the connection that exists between the sea and the bustling urban environment as well.
The Diver sneakers are made with a bright blue palette and detailed with orange as a touch of contrast. Notably, the heel is detailed with a diving compass logo to stay true to the overarching theme. It celebrates the city that is also known to be the tech hub in China. The lateral side of the shoe is marked with metallic detailing at the ASICS stripe branding and the collar before mismatching co-branding rounds out the shoe at the heel.
Image Credit: COSTS
The Diver sneakers are made with a bright blue palette and detailed with orange as a touch of contrast. Notably, the heel is detailed with a diving compass logo to stay true to the overarching theme. It celebrates the city that is also known to be the tech hub in China. The lateral side of the shoe is marked with metallic detailing at the ASICS stripe branding and the collar before mismatching co-branding rounds out the shoe at the heel.
Image Credit: COSTS
Trend Themes
1. Coastal-inspired Sneakers - There is an opportunity for footwear companies to incorporate coastal elements into their sneaker designs to create a unique and trendy look.
2. Mismatched Co-branding - Footwear companies can explore the trend of mismatched co-branding in collaboration with other brands to create eye-catching designs and stand out from competitors.
3. Urban-inspired Design - There is potential for footwear companies to incorporate elements of urban design into their sneaker designs, catering to the urban lifestyle trend among consumers.
Industry Implications
1. Footwear Industry - The footwear industry can leverage coastal-themed designs and mismatched co-branding collaborations to appeal to fashion-conscious consumers looking for unique designs.
2. Fashion Industry - The fashion industry can explore the trend of coastal-inspired design and mismatched co-branding collaborations to create new and unique offerings for their customers.
3. Tourism Industry - The tourism industry can partner with footwear companies to promote city-specific designs, like those inspired by the coastal city in this example, to entice tourists looking for unique souvenirs to take home.
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