The Fourth Collaboration Between Asics and Tokidoki is Wickedly Cool
Zoe Badley — September 1, 2010 — Fashion
References: asicsamerica & highsnobette
Brand powerhouse Asics and Tokidoki have already collaborated on sneakers before, but this time, the collection is truly the best of the bunch. These kickass sneakers will undoubtedly get your feet yearning for a pair in no time.
The simple combination of sleek style against fun-loving illustrations doesn't go too over-the-top. Be sure to check out the gallery for a better view of the Asics and Tokidoki collaboration.
Implications - Pop culture references are popular among consumers as it validates their dedication to certain media franchises. Consumers feel that items which include pop culture references allow them to better express their individuality more so than items that don't. Corporations looking to capitalize off the popularity of beloved media series may consider acquiring licenses to produce merchandise related to these pop culture staples.
The simple combination of sleek style against fun-loving illustrations doesn't go too over-the-top. Be sure to check out the gallery for a better view of the Asics and Tokidoki collaboration.
Implications - Pop culture references are popular among consumers as it validates their dedication to certain media franchises. Consumers feel that items which include pop culture references allow them to better express their individuality more so than items that don't. Corporations looking to capitalize off the popularity of beloved media series may consider acquiring licenses to produce merchandise related to these pop culture staples.
Trend Themes
1. Pop Culture Merchandise - There is a trend towards corporate licensing of popular media franchises to produce consumer products that feature pop culture references.
2. Illustrated Fashion - The trend for combining sleek style with fun-loving illustrations is emerging in fashion, particularly in footwear collections.
3. Collaborative Fashion Collections - Collaborations between companies in the fashion industry, such as Asics and Tokidoki, are becoming increasingly common as a way to create unique products.
Industry Implications
1. Fashion - The footwear industry in particular is seeing a rise in products that combine functional design and aesthetics through collaborations and pop culture references.
2. Entertainment and Media - Licensing and merchandising of popular media franchises is an emerging industry with opportunities for disruptive innovation through new and unique product collaborations.
3. Advertising and Marketing - Companies looking to capitalize on consumer interest in pop culture references could use targeted advertising and marketing strategies to promote their licensed products.
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