'The Cream' Comes in a Milk Box
lourdes sanchez bayas — March 23, 2008 — Naughty
References: notcot.org & ravenconcepts
The Cream is a naughty toy with packaging that looks a like an artsy carton of milk. That is the very evident part of this ad. The advert is designed to promote a product that is, more often than not, connected with sleaze and tawdriness.The intention is to offer a presentation infused with subliminal imagery in a very artistic rendition that runs counter to the established notions of the manner in which sex toys are usually promoted. I would've liked to have seen what the vibrator, with its advertised 25 OZ of pleasure, looks like purely for research purposes off course. But I love the kaleidoscopic design of the packaging.
Trend Themes
1. Artistic Sex Toy Packaging - Incorporating artistic designs in the packaging of sex toys creates an opportunity for a disruptive innovation that challenges the established notions of the industry.
2. Subliminal Imagery in Product Promotion - Using subliminal imagery in product promotion creates an opportunity for a disruptive innovation that challenges the traditional sleazy and tawdry image associated with sex toys.
3. Innovative Product Design - Designing sex toys with unique features such as 25 OZ of pleasure presents an opportunity for a disruptive innovation that sets a new benchmark in the industry.
Industry Implications
1. Sex Toy Industry - The sex toy industry can benefit from disruptive innovations such as incorporating artistic designs and subliminal imagery in product promotion.
2. Packaging Industry - The packaging industry can benefit from working with the sex toy industry to create innovative designs for adult products.
3. Product Design Industry - The product design industry can explore innovative features such as 25 OZ of pleasure for sex toys to disrupt the industry and create new benchmarks.
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