Tyler, the Creator's Artist Series with Converse Highlights Classics
References: footlocker & hypebeast
Tyler, the Creator introduces the all-new Artist Series capsule made exclusively with footwear label Converse to be exclusively available at Foot Locker. The new series is centric to artists and is comprised of two iconic sneaker silhouettes -- the One Star custom and the Chuck Taylor All Star 70 High. Tyler, the Creator selected two new artists to work on each shoe, channeling the talents of both Øyvind Lauvdah and Wyatt Navarro.
Wyatt is a close friend of the rapper and is assigned the Chuck 70 silhouette, completing it with bright and vibrant doodles accompanied by graphics that boast urban elements. Øyvind Lauvdah's designs adorn the One Star model and it is complete with monochromatic art that references his Norweigan heritage, specifically the gloomy winter season. The entire Artist Series is set to drop at Foot Locker beginning November 26th.
Wyatt is a close friend of the rapper and is assigned the Chuck 70 silhouette, completing it with bright and vibrant doodles accompanied by graphics that boast urban elements. Øyvind Lauvdah's designs adorn the One Star model and it is complete with monochromatic art that references his Norweigan heritage, specifically the gloomy winter season. The entire Artist Series is set to drop at Foot Locker beginning November 26th.
Trend Themes
1. Artist-designed Canvas Shoes - The trend of collaborations between artists and footwear brands presents an opportunity for disruptive innovation in the fashion industry.
2. Exclusivity in Footwear Capsules - The trend of exclusive capsule collections at specific retailers opens up the opportunity for disruptive innovation in the retail industry.
3. Personalization and Customization - The trend of artists customizing iconic sneaker silhouettes showcases the potential for disruptive innovation in the customization market.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by collaborating with artists to create unique and limited edition footwear collections.
2. Retail - The retail industry can innovate by partnering with brands to release exclusive capsule collections that attract customers to their stores.
3. Customization - The customization industry can leverage the trend of artists customizing sneakers to offer personalized and unique products to customers.
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